Using Lean Startup approaches really helps us to find out what customers truly need and build solutions that meet those needs.  The problem is that we often don’t know what customers need.

Lean Startup takes us from identifying needs by understanding our customers to developing hypotheses and experimenting to ensure the right problem-solution fit and product-market fit.

Eric Reis, author of The Lean Startup, describes a startup as a “human institution designed to deliver new product or service under conditions of extreme uncertainty.”  With today’s volatile and rapidly changing environment, things are often under conditions of extreme uncertainty; not just in startups.  These approaches aren’t just for small companies starting out.  They apply to large enterprises as well.

Lean Startup approaches provide a scientific approach for getting a desired product to customers faster.

Listen to the full episode to understand how to apply Lean Startup approaches to find the right solution to the right problem.

http://traffic.libsyn.com/masteringbusinessanalysis/MBA142.mp3

I recommend trying Lean Startup approaches on your next project or within your organization.  Start with tools to help you identify who your customers really are.  Great tools for that are empathy maps and journey maps.  Using a lean canvas is a great way for the team to come together and get on the same page as far as your approach and potential solutions.  From there, create hypotheses and experiments to validate assumptions.  You can use assumptions mapping to prioritize your experiments and then learn as you go.

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