Mastering Business Analysis

MBA202: Business Value Analysis


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David Mantica helps us overcome one of the biggest challenges facing organizations today – understanding value and building the right solution.
Show Notes

We’re doing things . . . but are they the right things?  This is a common challenge for many

organizations.

It all comes down to value such as business value or

customer value.  The problem is that
value can be difficult to define.

When we discuss value, we’re really talking about utility.  Utility is what you believe is important for

what you’re doing in your life.  The
challenge comes when we can’t put ourselves in the position of the customer to
understand their utility.

We often have preconceived notions about the value of what

we’re building and we push that on to the customer.

Product Management is

the Key

To address this challenge, we need to shift our thinking to

a Product Management focus.  When
designing a solution, we need to think in terms of value (utility), cost, and competition
or what’s happening in the marketplace.

Understanding your organization’s goals and capabilities is

another critical component.  You may
dream up a fantastic solution, but it’s only a dream if your organization can’t
build or support it and it doesn’t align to your organization’s vision.

Ultimately, it comes down to one of two desired outcomes: those that lead to making money or those that lead to saving money.  As change agents, we can help our organizations define the right outcomes that align to the organization’s capabilities and maximize utility.

Listen to the full episode to discover how to define value and outcomes to build the right solution.

Business Value Analysis
YOUR HOMEWORK

First, start asking questions about why we need the solution, how it will perform better and help us/our customers to perform better. Ask the person using the system about what they value.

Second, look into Product Management. Discover how product managers operate, identify value propositions, and validate ideas.

Finally, learn more about the Lean Startup model and how it works.
Links Mentioned in this Episode
  • SoftEd website- https://www.softed.com/
  • The Great Courses – Questions of Value

David Mantica is VP and General Manager at SoftEd, where they help organisations to adopt new ways of working for better business outcomes. David is also a frequent speaker at meetups, professional organizations, and conferences.

David’s LinkedIn Profile

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Mastering Business AnalysisBy Dave Saboe, CBAP, PMP, CSM | Certified Business Analysis Professional | Agile Coach

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