Mastering Business Analysis

MBA210: Vital Communication


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Communication is vital to success on teams and in organizations. In this episode, Tommy Re shows us how to dramatically improve communication.
Show Notes

One of the issues holding organizations back is the

development of their leaders.  A lot of
what it takes to develop as leaders are the communication skills necessary for
them to work effectively with other people. 
According to one survey, 86% of employees cited poor communication as a
leading cause of workplace failures. 
Poor communication is also a leading cause of project failures.

With changes in the way we work in today’s environment such

as working in teams and Agile approaches, there’s often less hierarchy.  People need to be able to work effectively in
teams and one of the most important things in that context is communication.  That includes being able to persuade others
and candle conflict.

What You Can Do to

Improve Your Communication

To improve your communication, start by building your

emotional intelligence.  Understanding
your feelings and how you’re perceived by others is a critical step in better
communication.

From there, you also need to notice and recognize the

preferred communication style of others. 
Do they speak very directly in short bullets or do they prefer a lot of
detail?  Without an understanding of how
your emotions influence your communication and awareness of your communication
preferences and those of others, you’ll experience clashes around how to work
well together.

Communication is

VITAL

To improve your communication and get your point across, use

the acronym VITAL.  Make your message
Visual, Interesting, Time sensitive, Action oriented, and Logical.

About 75% of the neurons in our brains that process sensory

information are dedicated to vision. 
Using visuals in your communication reduces complexity and evokes
emotion.  You can also use descriptive
words and metaphors to allow people to create pictures in their minds.

With all of the data coming at us today, to compete for

people’s attention, we need to make our communication interesting.  One way to do that is to break a
pattern.  Change the context and style of
your communication to make it interesting.

Everyone in organizations is very busy.  Because of that, we need to be time sensitive

and get to the essence of our message. 
To be concise and still get your message across, you need to know your
audience, understand their communication preferences, and adapt your
communication style.

Making your communication action oriented is all about

helping your audience understand what to do with the information.  Using verbs in your message will help make it
more action oriented.

Finally, we want to make sure our communication is logical.  Is our message well structures, organized, and are we using sound reasoning?

Listen to the full episode to understand how to apply these principles to your emails and in group settings to improve your communication.

YOUR HOMEWORK

Know your audience.
For your next meeting or communication opportunity, think about their perspective and what’s in it for them.  Also consider their communication preferences and adapt the way you present information.
Once you’ve thought it through, take time to plan your communication.  Consider the most important aspects on your communication and plan out your approach and structure.

Links Mentioned in this Episode
  • Tommy’s website: www.TalentIsVital.com
  • Connect with Tommy on LinkedIn

Tommy Re is the founder and principal of Vital Talent. Tommy is passionate about helping organizations thrive by working with them to identify and develop the talents of individual contributors, leaders and teams. He works with executives and business leaders to diagnose barriers to high performance and design appropriate talent solutions that lead to individual and organizational success.

Thank you for listening to the program

To get more valuable content to enhance your skills and advance your career, you can subscribe on iTunes and other podcatchers.

Also, reviews on iTunes are highly appreciated! I read each review and it helps keep me motivated to continue to bring you valuable content in each episode.

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Mastering Business AnalysisBy Dave Saboe, CBAP, PMP, CSM | Certified Business Analysis Professional | Agile Coach

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