MC Fireside Chats, an Outdoor Hospitality Podcast

The MC Fireside Chats episode on September 24th, 2025, hosted by Brian Searl, dedicated its discussion to the rapidly evolving intersection of Marketing, AI, and Technology within the Outdoor Hospitality and Recreation Industry. Brian Searl, upon his return from Ireland, welcomed an expert panel including recurring guests Mychele Bisson (CEO of Bison Peak Ventures), Kurtis Wilkins (RJourney), Cara Csizmadia (President of the Canadian Camping and RV Association, CCRVA), and Greg Emmert (Founder & Principal Consultant at Vireo), along with special guests Wesley van der Plight (EasySecure, The Netherlands) and Ari Smith (FatRat.AI & Balanced Farm Glamping).

The conversation began with updates, with Mychele Bisson sharing that Bison Peak Ventures had experienced a successful year and was in the process of closing its Alaska park for the season. The focus quickly shifted to automation when Kurtis Wilkins detailed RJourney’s emphasis on robotics, specifically for cost-saving tasks like large-area cleaning in clubhouses and utilizing automated lawnmowers, noting the strong demand that has led to sold-out production lines for these systems. Brian Searl reinforced this point by sharing the example of Figure's Project Go Big, which is deploying humanoid robots in residential units for chores like laundry and meal preparation, highlighting the swift acceleration of these technologies.

Ari Smith, whose background includes AI and computer science at MIT, confirmed the accelerating pace of production for these technologies, attributing it to massive investment. He connected his technical expertise to his luxury, off-grid eco-resort, Balanced Farm, which he and his wife built. Ari explained that they are leveraging various forms of automation, including a GPS-routed snowblower, and critically, a private LLM (Large Language Model) for localized intelligence. He stressed that maintaining a private model is essential for providing a personalized guest experience while ensuring data sovereignty and protecting customer information. Kurtis Wilkins validated this strategy, confirming that RJourney also utilizes a private model to protect their extensive customer data and business practices from competitors.

The discussion then turned to the challenge of industry adoption, with consultant Greg Emmert noting that AI changes "everything" in his recommendations, but the key obstacle is overcoming the resistance of "mom-and-pop" operators. He compared the struggle to the early days of teaching people about the internet and proposed introducing AI as a "gateway drug," suggesting simple uses like using the tool to "polish that email" to improve guest communication quality. Brian Searl countered that focusing on this entry point can be dangerous, suggesting that operators may miss the fundamental shift where AI agents will increasingly digest information directly, potentially making traditional concerns about website headlines and branding irrelevant.

Cara Csizmadia reinforced the urgent need for adaptation by highlighting a significant demographic shift in guests, noting that her 15-year-old son defaults to using Chat GPT with a voice interface to find campground information, completely bypassing Google. She stressed that current campground owners, many of whom have been successful by "doing things the same way," must recognize that the younger generation they need to attract has fundamentally different technological expectations. This led the panel to discuss the need for diversification and specialization, with Wesley van der Plight mentioning a successful Dutch park that caters specifically to a niche market: "girlfriend groups," offering tailored amenities like hot tubs and wine.

Bringing a European technology focus, Wesley van der Plight explained that smaller, independent parks in the Netherlands are often more innovative than larger chains, driven by competitive pressure. His company, EasySecure, developed the Ultimate Guest Journey solution to streamline the guest experience with seamless access control. This system connects to different software via APIs, allowing guests to check in and use a mobile key to open their mobile home, or even use facial recognition (with a dynamic QR code alternative) to enter the swimming pool. This high-tech approach means front desk staff only have to check in a small percentage of guests, enabling them to focus on being a "host again and not an administrative desk clerk."

The panelists agreed that this technology enables hyper-specialization and allows operators to cater to diametrically opposed customers. Ari Smith argued that an efficient, AI-driven backend allows operators to deliver high-touch service and economies of scale while still serving guests who want to completely "disconnect." He shared a personal example of an isolated Irish treehouse stay that successfully combined nature with smart home technology, such as automated retractable blinds, demonstrating the seamless blend of both.

In their concluding remarks, the panel emphasized that the convergence of aging demographics, rising guest expectations, and rapidly commoditized technology is creating an inflection point in outdoor hospitality. Kurtis Wilkins reiterated that the high-end luxury camping and glamping experiences, like those provided by Ari, are driving expectations upward across the entire industry. Ari Smith concluded by warning that the majority of operators who resist this change will either "fall by the wayside or get gobbled up," urging everyone to constantly look for opportunities to disrupt themselves.

On a recent MC Fireside Chats, guest host Rafael Correa, who serves as President and CFO at Blue Water, welcomed an esteemed panel to discuss the state of the outdoor hospitality industry. He was joined by Jeff Hoffman of Camp Strategy, Mike Harrison, Chief Operating Officer of CRR Hospitality, and Sandy Ellingson, a passionate campground advocate. Kicking off the discussion, Correa asked each guest for a brief introduction and to share a topic they are currently focused on.

Sandy Ellingson, serving as a campground advocate, was the first to speak. She explained her work in bridging the gap between the industry and individual campgrounds. She is currently passionate about a new project that aims to facilitate a partnership to improve service. Jeff Hoffman, who works as a consultant to help smaller campgrounds become more profitable, expressed his interest in the future of camping, specifically where the industry is headed for the 2026 season. Mike Harrison, whose company owns, manages, and consults for outdoor hospitality properties, said his biggest focus is on preparing for 2026, which he believes will be a challenging year.

The group then delved into a retrospective of the 2025 season. Rafael Correa noted that while it wasn't a "breakout year" overall, he saw a significant revenue slide in more distant, destination-oriented parks. In contrast, local campgrounds performed better, and he saw a bright spot in vacation rentals and unique accommodations, which are on an upward trajectory. Mike Harrison agreed, mentioning that his properties in the southern US have been seeing similar trends for some time. He drew a parallel to the hotel industry, where high-end and economy properties are succeeding while the middle tier struggles.

However, Sandy Ellingson challenged this perspective by urging the industry to look deeper into the "why" behind declining transient numbers. She cited research suggesting that the industry is losing more campers than it's gaining. She pointed out that new demographics are not embracing camping because of increased competition, higher prices, and the loss of tent camping—which she called the "gateway drug" for the industry. She also shared anecdotal evidence from campgrounds suggesting that people who bought new RVs are canceling trips because their units are in the shop or haven't been delivered yet.

The conversation then shifted to innovation and adapting to a changing market. Mike Harrison philosophically stated that owners and operators must act proactively rather than simply letting circumstances happen to them. He emphasized that campgrounds that do not evolve their technology, marketing, and focus on customer experience are "doomed to have a very tough year." Jeff Hoffman agreed, noting that while the industry hasn't yet seen the widespread closures that happened in the hotel industry, it is heading that way for campgrounds that fail to keep up with modern standards.

A specific point of innovation they all discussed was the rapidly evolving role of technology. Mike Harrison talked about his company's push to use AI for answering phones and reservations, describing it as an "elementary school" tool that will quickly advance to "middle school" and beyond. He highlighted that AI agents don't have "bad days" and won't miss phone calls, making them a crucial next step for increasing phone coverage. Rafael Correa shared a personal example of how a refined digital marketing strategy for a single hotel resulted in an 18% revenue jump, proving the critical importance of a comprehensive digital presence.

Sandy Ellingson then introduced a "somewhat controversial" topic: the industry's increasing move toward long-term and annual stays. She voiced her concern that many large park groups are shifting away from transient sites, not only taking away recreational spaces but potentially risking legal issues. She worried that campgrounds using recreational vehicles for permanent housing could be reclassified as mobile home parks, which would bring back old regulatory burdens. She also expressed concern that this trend can turn off new campers who may have a poor first experience at a park that is more of a "neighborhood" than a recreational resort.

The other panelists addressed her concerns by offering a different view on long-term stays. Rafael Correa explained that for his company, many "long-term" guests use the sites more like a vacation home, visiting on weekends without living there full-time. He also noted that some parks are successfully serving niche markets like traveling nurses. Mike Harrison suggested that this highlights the need for the industry to create a common classification system, similar to the hotel industry's star ratings, so that consumers and investors alike can easily distinguish between different types of parks.

The discussion concluded with a segment on personal inspiration and book recommendations. Mike Harrison shared that his team is revisiting the classic "Who Moved My Cheese?" to encourage adaptability in the face of change. Jeff Hoffman recommended "Profit First" for smaller business owners to better manage cash flow, and he also pointed to the core principles found in management systems like EOS and Rockefeller. Sandy Ellingson said her focus on the concept of service has led her to study "Servant Leadership," which emphasizes that the owner's role is to serve the customer. Finally, Rafael Correa recommended the books "The Almanac of Naval Ravikant" and "Sapiens," and he also mentioned a Wall Street Journal article about Comcast’s efforts to reinvent digital advertising for streaming TV. The panelists all expressed their gratitude for the insightful discussion.

On September 10, 2025, MC Fireside Chats was guest-hosted by Zach Stoltenberg, Associate Principal of Architecture at LJA, as Brian Searl was out for the week. The episode featured a discussion on glamping and outdoor hospitality, with special guests including Kelly Jones, Vice President of Operations for Great Escapes RV Resorts; Jayne Cohen from Campground Consulting Group and Glamping Consulting Group; Dawn Farnworth, co-owner of By the Wye glampsite in Wales, UK; and Chang Liang, managing partner at Collective Acre, which operates two glamping resorts in Texas

The show kicked off with a discussion on what's new in the industry. Dawn Farnworth noted a growing trend in Wales and the UK for guests to "escape the tech world," seeking experiences that allow them to switch off and disconnect from Wi-Fi. The conversation also touched on upcoming events, with Kelly Jones mentioning her plans to attend several conferences, including the Jellystone Park Symposium, OHI, KOA conference, and COE. Zach Stoltenberg also plans to attend the KOA and COE conferences, while Jayne Cohen mentioned two of her associates would be at the US Glamping Show.

Dawn Farnworth then shared details about her glampsite, By the Wye, located in Hay-on-Wye, Wales. The site, which started as a project during the COVID-19 lockdown, features five safari tents on a 10-acre woodland property. The tents are built on platforms elevated 14 to 15 feet off the ground, placing guests in the tree canopy for a unique, nature-based experience. The site is fully sustainable, with no electricity or Wi-Fi, running entirely on solar power. The furniture is crafted from local wood, including salvaged oak from trees affected by ash dieback.

A key aspect of the By the Wye experience is the balance between rustic camping and high-end amenities. The tents are equipped with full en-suite bathrooms and kitchens, providing a "hotel experience in a tent". Farnworth emphasized the importance of this, noting that it brings back guests who might be deterred by a more primitive "muddy tent in a field" camping experience. The site caters to both couples and families, with one tent designated as a "romantic" couples' tent and the other four for families.

The discussion moved on to the importance of ancillary revenue and the guest experience. Dawn Farnworth talked about the "hampers" offered at By the Wye, which are baskets of local produce, chocolates, and other items. Guests receive a complimentary hamper upon arrival, and additional, more elaborate hampers can be purchased in advance. Kelly Jones shared a similar concept from Great Escapes RV Resorts, which offers "barkuterie boards" for dogs and "fun in the sun" packages with beach towels and sunglasses, demonstrating that add-ons don't have to be food-related.

The show then transitioned to Chang Liang, who discussed Collective Acre's two resorts in Texas: Moon River Ranch and Camp QYB. Moon River Ranch is a 550-acre glamping resort with a safari animal theme, home to over 600 wild animals. The resort is strategically located between major cities like Dallas, Houston, and Austin, making it a popular destination for family gatherings, weddings, and corporate events. It offers a "full ranch takeover" package that includes all accommodations and activities, such as skeet shooting, archery, axe throwing, and kayak excursions.

Camp QYB, Collective Acre's second resort, is a 40-acre lakefront property north of Dallas. It serves as a testing ground for different lodging types, including cabins, wagons, and "Area 51 vessels". The site also features 50 RV sites for guests who prefer to bring their own trailers. Liang highlighted that both resorts focus on events and a diverse range of activities, such as a "luxury glamping picnic experience" at Moon River Ranch, which enhances the overall guest stay.

A central theme of the episode was the balance between personal touch and technology in outdoor hospitality. Dawn Farnworth emphasized the importance of the owner's presence at By the Wye, noting that her personal interactions with guests, from check-in to ensuring their fires are lit, are crucial for building relationships and creating a memorable experience. The most technical thing they use is a digital guidebook, which provides guests with all the necessary information about their stay and the local area before they arrive, but once they are on site, the tech stops.

Chang Liang explained how Collective Acre, operating on a much larger scale, leverages technology to maintain a personal touch. They use a technology stack that includes Guesty and NewBook for operations and automation. This allows them to automate tasks like booking confirmations and sending personalized welcome messages on in-unit TVs, which frees up staff to focus on in-person guest interaction. Jayne Cohen weighed in, expressing her belief that technology is valuable for automating "busy work" but should not replace human interaction, as authenticity is key to true hospitality.

The podcast concluded with each guest sharing where listeners can find them and their respective businesses. Zach Stoltenberg thanked everyone for tuning in and mentioned that the next glamping episode would be broadcast live from the Glamping Show.

In a recent episode of MC Fireside Chats, host Brian Searl, from Insider Perks and Modern Campground, led a discussion on key trends and insights shaping the outdoor hospitality and recreation industry. The panel included industry experts such as Simon Neal from CampMap, Scott Bahr from Cairn Consulting Group, Eleonore Hamm and Phil Ingrassia representing the RVDA of Canada and the United States, respectively, and Rafael Correa from Blue Water. Special guests included Whitney Scott from Walden and Steph Curtis-Raleigh from the Glamping Show USA and Glamping Business in Americas.

The discussion kicked off with Rafael Correa's observation of a "late summer burst of consumer demand" across Blue Water’s portfolio, a welcome change after a relatively soft spring and early summer. The fall season is also trending positively, driven by "leaf peeping season, Halloween festivities and all that kind of good stuff."

Steph Curtis-Raleigh provided an international perspective, noting that bookings in the UK have been slower than usual this summer. She suggested that consumers might be looking for more unique offerings, a sentiment echoed by Scott Bahr, who referenced his research showing that while the desire for uniqueness has slightly waned from its peak, it remains a significant driver for a third of the market. This shift suggests a move away from the novelty of glamping toward a preference for unique experiences, amenities, and services.

The conversation then delved into the differences between the UK and U.S. glamping markets. According to Steph, the UK market is predominantly "mom and pop" businesses with a focus on a "lifestyle business" model, often with five or fewer units on a site. In contrast, the U.S. market, driven by its "entrepreneurial spirit," is characterized by bigger, more ambitious projects with a scaling mindset, often attracting investors from finance and tech backgrounds. Whitney Scott agreed, stating that while smaller operations are still the majority, their mindset from the start is often geared toward scaling. Rafael Correa added that in Blue Water’s RV resort portfolio, the glamping components have shown growth and resilience even when RV demand was softer.

Rafael also offered insights on differentiation for campgrounds and RV parks looking to integrate glamping. He highlighted that properties can differentiate themselves through location, service offerings, and amenities, citing the example of a Blue Water RV park in Luray, Virginia, with a water park, pickleball courts, and river access. For properties without the capital for large-scale amenities, he suggested focusing on the glamping unit itself, making it "super duper nice," or providing a high-touch, concierge-like experience that connects guests with local activities, a model he attributed to brands like Under Canvas.

Phil Ingrassia and Eleonore Hamm, from the RVDA, emphasized the strong connection between the RV and glamping industries. Phil noted that their research indicates about 11% of those who intend to buy an RV have previously rented an outdoor-related accommodation. Whitney Scott reinforced this, explaining that Airstreams and other RVs are a significant part of the glamping world and that the consumer is not "siloed," often exploring the outdoors through both glamping and RVing.

Miguel Huerta provided an update from Mexico, where he noted a 20% decrease in demand for hotel rooms, but only a 4% decrease for glamping. He sees increased interest from institutional players like Accor and stressed the importance of the "Five P's of Marketing"—place, product, promotion, price, and people—for success. He specifically warned against fighting for market share based on price alone.

The discussion also touched on the future of glamping, with Steph mentioning a steady growth in the luxury end of the market, which operates more like a hotel with spas and restaurants. She also noted a trend toward hands-off, technology-driven operations. Simon Neal shared a story from a European campground that leased space to two different glamping operators: one with mass-produced, closely packed tents and another with a limited number of high-quality, secluded units, both labeled as "glamping" but offering vastly different experiences. This, he said, highlights the importance of "small touches" and creating a "special feel."

Whitney Scott explained how Walden is helping the industry with data and intelligence, including a new product called "The Lot" that helps evaluate land for outdoor hospitality development. She also announced a new "consumer report for outdoor accommodations" that aims to simplify the buying process by categorizing the thousands of glamping products available. The sheer number of manufacturers, over 750 in the U.S. alone, highlights the creative and innovative nature of the industry.

The conversation also touched on the complex relationship between conservation and development. Whitney Scott spoke about Walden's work in tracking policy changes, such as the shortening of public response periods for developments on federal lands. She also highlighted the "Great American Outdoors Act," which funds conservation through oil money, and the growing trend of public-private partnerships, citing Amazon's investment in an RV park in Oregon. This led to a consensus that the industry's success is tied to striking a balance between development and respecting nature.

This discussion is important for the outdoor hospitality industry because it provides a comprehensive snapshot of its current health and future direction. It shows that while the market is maturing, with some segments experiencing a slowdown, there is a clear path to success through differentiation and a focus on the guest experience. The cross-pollination between the glamping and RV industries, as well as the growing professionalization of glamping, means that all sectors of outdoor recreation are interconnected. Understanding these trends, from consumer behavior to policy changes and new business models, is crucial for operators and investors alike to thrive in an increasingly competitive landscape.

The episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks and Modern Campground, centered on the convergence of marketing, AI, and technology within the outdoor hospitality industry. Brian opened the discussion by welcoming back a panel of recurring and special guests: Cara Csizmadia of the Canadian Camping and RV Association (CCRVA), Ravi Parikh, Founder of RoverPass, and Nate Taylor of Taylor Coach. They were also joined later by Greg Emmert, an outdoor advisory consultant. The conversation quickly delved into how these rapidly evolving fields are fundamentally reshaping business operations and consumer behavior.

Brian kicked off the discussion by highlighting a major shift in traditional marketing. He argued that long-standing strategies like meticulously crafted email marketing are becoming obsolete as AI begins to summarize content on lock screens, potentially preventing consumers from ever seeing a business's carefully designed call to action. He also touched on the shift in social media from being about friends to being primarily an entertainment platform, where businesses must compete with a massive and growing volume of AI-generated content. He expressed concern that many business owners are like "frogs in a pot of boiling water," unaware of the fundamental changes happening around them.

Nate Taylor offered a manufacturer's perspective, emphasizing the importance of authenticity and human connection. He believes the industry has a major "miss" by not fully embracing video content, which he sees as more powerful than traditional email marketing. Nate shared that his company, Taylor Coach, finds success with simple, unpolished videos filmed on a cell phone because they feel genuine and relatable. He argued that consumers prefer to see real people talking about their experiences, and that AI-polished, "perfect" videos can feel fake and remove the human element of the camping lifestyle. He also noted that while AI is useful for back-end tasks like grammar and auto-filling forms, it should not replace the personal touch that builds trust.

Ravi Parish approached the topic from a B2B software perspective, highlighting how AI is making it incredibly fast and easy to build websites and create compelling marketing content. He agreed with the shift towards personalized content, suggesting that AI can eventually allow businesses to create hyper-customized videos and messages for individual customers. While acknowledging the overwhelming pace of AI development, Ravi maintained that the core value of a business will always be providing exceptional service. He believes AI's role is to make that service more efficient and personalized, unlocking new business models and industries that were previously too expensive to operate.

Cara Cszmadia added an association-level viewpoint, emphasizing the importance of building trust in an age where AI can generate anything. She noted that Canadian campers are embracing technology, but they also want to feel a genuine connection with the brands they support. Cara shared an anecdote about using AI to create a comprehensive development plan for a municipality, revealing how quickly the technology can perform tasks that would have taken a team of people weeks to complete. However, she believes there will always be a place for human oversight, especially in areas where a human touch or critical, on-the-spot judgment is needed.

Greg Emmert, joining the conversation late, emphasized that the first step for any business is to define its "why"—its core purpose and target audience—before jumping into marketing and AI tools. He uses AI as an assistant to help clients navigate this philosophical process, calling it a great tool for sparking new ideas and clarifying a business's identity. He echoed the other panelists' sentiments on authenticity, stressing that a business can only effectively market itself if it understands who it is and who it serves. He also joked about the potential for unionized robots that take breaks.

The group concluded with a discussion on the future of jobs and society. While acknowledging that AI and automation will likely reduce the need for certain roles, they agreed that new industries and job types will emerge. The conversation also touched on the idea that as technology handles more mundane tasks, humans may have more time for family, leisure, and creative pursuits, ultimately leading to more time for camping and enjoying the outdoors. They ended by encouraging campground owners to embrace technology now, as early adopters will be the ones to reap the rewards of this new era.

The latest episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, brought together a panel of recurring and special guests to discuss a range of topics impacting the RV and camping industry. The discussion was lively, covering everything from new tax laws to the critical importance of guest experience and operational strategy.

The show began with Brian Searl welcoming a mix of familiar faces and new guests. The returning panelists were Robert Preston, CEO of Unhitched RV and Unhitched Property Management; Jeff Hoffman, founder of Camp Strategy; and Sandy Ellingson, an industry advocate. The special guests included Amanda Buswell, Regional Manager for Purity Spring Resort and General Manager for Danforth Bay Camping and RV Resort; Will Kuntzelmann, owner of Smuggler's Notch RV Village; and Rylan Blowers, co-founder of Park Software.

Robert Preston kicked off the main discussion by highlighting a new bill that offers significant tax benefits for the industry. He noted two key provisions: the return of 100% bonus depreciation for businesses and the ability for consumers to write off interest on their RV loans. Jeff Hoffman, a former CPA, confirmed the importance of this legislation, stating that it will allow campground owners to deduct the cost of depreciable assets more quickly, potentially reducing their tax burden to near zero if they are building out or adding to their park. Robert emphasized that the bill is unique because it benefits not only park owners but also the end customer, which could drive a much-needed increase in RV sales, particularly for higher-ticket motor coaches.

Sandy Ellingson shared her research on current occupancy trends, noting that they have not met expectations this year. She attributes this in part to a gap in "onboarding" new generations into the RV lifestyle. Sandy explained that many campgrounds stopped taking tent campers, which was a "gateway drug" to the lifestyle. The industry, she argues, has become too focused on RVs and is failing to connect with potential campers in other spaces, such as the "Overlanders" community. She stressed the importance of marketing the experience, not just the campsite. Amanda Buswell and Will Kuntzelmann agreed, with Amanda explaining how her properties cater to different audiences—empty nesters and families—by balancing on-site activities with access to local attractions. Will, whose newer park has fewer amenities, focuses on providing detailed information about nearby hiking, biking, and dining to enhance his guests' experience.

The conversation then shifted to the role of amenities. Rylan Blowers pointed out that proximity to attractions like national parks is a key indicator of a park's occupancy. Robert Preston, however, offered a word of caution against a "scatterbrain approach" to adding amenities. He argued that if a park is not equipped to handle the operational demands of new offerings (like housekeeping for a glamping dome), it can negatively impact both the staff and the guest experience. He stressed that a business should first serve its team members, who in turn will provide better service to guests. Sandy agreed, citing an example of a park that successfully added premium, low-maintenance RV sites with outdoor kitchens and tiki huts instead of a large number of cabins, which would have increased the operational burden.

Rylan Blowers spoke about how software, like his company's Park Software, can play a pivotal role. He noted that a core, easy-to-use system is essential. Beyond that, technology can be used for "demand generation," such as online booking, getting listed on directories, and automating communications like check-in instructions and requests for reviews. He suggested that while a PMS (Property Management System) handles the operational side, marketing and website design are often best handled by experts, especially for larger parks, to effectively drive demand.

Jeff Hoffman addressed the common pitfall of campground owners overspending on amenities to "keep up with the Joneses." He advised owners to ensure every investment aligns with their business goals and provides a clear return on investment. He used the analogy of a Kia and a Lamborghini, urging owners to be the "best Kia you can be" by focusing on what's good for their specific market and guest base, rather than trying to be a high-end resort if their budget doesn't allow for it. He also recommended talking to other owners at conferences, but with a critical eye, ensuring that any new idea fits within their unique business model and doesn't overextend their team or finances.

In the recent episode of MC Fireside Chats, host Brian Searl, kicked off with a slightly chaotic but charming start as Searl navigated a remote studio setup. He introduced the diverse panel of guests, including returning speakers Zach Stoltenberg and Scott Foos, new recurring guest Jayne Cohen, and special guests Brian and Ann Konradi. A late but welcome addition to the chat was Casey Cochran from Campspot. A running joke about the exclusivity of their outdoor hospitality businesses set a friendly, casual tone for the conversation.

The special guests, Brian and Ann Konradi, owners of The Yurtopian, shared the origin story of their two glamping properties in Central Texas. They explained how they began with six Mongolian yurts in 2019 and have since expanded to a second location, running a total of 16 rental yurts and four for personal use. They highlighted the unique, hand-crafted nature of their yurts, which are imported from Mongolia through a company called Groovy Yurts. The conversation delved into the engineering and insulating properties of the traditional Mongolian design, which uses hand-stripped wood and sheep's wool, making them both beautiful and comfortable in any climate.

Zach Stoltenberg, an associate principal for architecture at LJA, expressed his fascination with the Konradi's yurts. He emphasized the importance of experience over just accommodation, a recurring theme of the chat. The unique story and cultural connection behind The Yurtopian's structures, he argued, is what truly creates a memorable stay for guests. He also noted a growing trend among major hotel brands like Marriott and Hilton to partner with outdoor hospitality companies like AutoCamp and Under Canvas, a move he believes is driven by consumers' desire for unique experiences and the ability to use their brand loyalty points.

Scott Foos, a managing partner with Horizon Outdoor Hospitality, added to this point, noting that glamping and traditional RV resorts appeal to very different guests. He and Jayne Cohen of the Campground Consulting Group both stressed the importance of properties understanding and catering to their specific target market. Jayne gave the example of the Dripping Springs area, which is known for weddings, suggesting that a couples-focused glamping spot like The Yurtopian could be as successful there as a family-centric destination like a Jellystone Park. She also shared her own concerns that an over-reliance on technology and automation could detract from the "human touch" that is essential to the hospitality business.

The conversation then shifted to the topic of customer loyalty. Brian and Ann Konradi explained that their guests are typically couples celebrating special occasions and that a significant portion of their business comes from repeat customers. They employ a simple loyalty strategy by offering a discount code on their digital guidebook for guests to use on their next booking. They also shared a heartwarming story of a couple who got engaged at their property and wrote about it in the guest book, a personal touch that both Brian and Ann cherish.

Casey Cochran from Campspot, the property management software company, addressed the potential for a loyalty program within their platform. He explained that Campspot is currently exploring a loyalty program for 2026, but they are cautious about creating one that would compete with parks for direct bookings. He highlighted the importance of their platform in expanding a park's audience by helping new guests discover properties. Casey also brought up Campspot's dashboard tool, which helps parks understand where their guests are coming from and how much they spend, providing valuable insights for targeted marketing.

The discussion circled back to the importance of the return on experience (ROX), a concept Zach introduced from an article by Jeremy Wells with Longitude. This idea, which Scott also contributed to, is an emotional ROI that prioritizes the guest experience over immediate profitability. The group agreed that a good experience is the best way to foster loyalty, and it doesn't always have to be a complicated points-based program. Small, thoughtful gestures, like a complimentary snack basket or a personal note from the owners, can be just as effective.

In a surprise twist, Brian and Ann Konradi announced they are raffling off their Dripping Springs property through a platform called raffle.com. This unique exit strategy allows them to potentially earn more than they would from a traditional sale and provides an opportunity for someone to get into the glamping business without a major financial investment. The drawing will be held on September 30th, and they shared that they hope the winner will be someone who is passionate about the outdoor hospitality industry.

The chat concluded with final thoughts from the speakers, who all expressed their appreciation for the conversation and the opportunity to connect with each other. They emphasized that while loyalty programs and technology are important, a focus on guest experience and community building remains at the core of the outdoor hospitality business.

In the previous episode of MC Fireside Chats, Brian Searl, host of MC Fireside Chats, opens the show with an energetic welcome, noting he had just made it in time. Recurring guests Rafael Correa, Scott Bahr, Simon Neal, and Eleonore Hamm are present. They are joined by two special guests: Kristin Andersen Garwood VP of Outdoor Hospitality at Sage Outdoor Advisory and Nick Harrington, Communications Manager at South Dakota Game, Fish and Parks. Brian introduces each panelist, highlighting their roles and expertise within the outdoor hospitality industry.

The discussion quickly turns to a serious topic: environmental risks and emergency preparedness, prompted by a recent article Simon Neal saw. He notes that in Catalonia, Northern Spain, recent severe flooding has led to new legislation. The law requires campgrounds to perform risk studies and implement safety measures, with government funding available to help them. This is an important step to protect people and mitigate economic impact. He also mentions that some European booking sites are beginning to incorporate environmental factors into their campground rating systems.

This sparks a conversation about a similar flash flooding tragedy that occurred a month prior in Texas. Rafael Correa of Blue Water Hospitality shares that one of his managed parks was significantly impacted. He emphasizes the “double-edged sword” of waterfront property development—it’s what customers want, but it comes with increased risk. He stresses the need for responsible development and robust emergency preparedness plans, noting that while hurricanes offer advance warning, flash floods and tornadoes do not. Rafael's company, Blue Water, has implemented satellite communicators at all its properties to ensure communication can be maintained in case of a natural disaster.

Kristin Andersen Garwood of Sage Outdoor Advisory adds her perspective from the feasibility and appraisal side. She explains that her firm analyzes FEMA flood and fire maps, and this data directly influences their risk analysis. Kristin highlights that insurance premiums are a key factor in these studies, and the cost can make or break a project's feasibility. She gives an example of a project on the Gulf of Mississippi where they considered using Airstreams that could be moved out of harm’s way instead of permanent cabins.

Scott Bahr of Cairn Consulting Group discusses his role in helping clients assess these risks. He explains that his firm uses a risk score and tends to be conservative in their recommendations, advising clients to avoid projects that fall outside the "upper tier" of safety. He shares a story of a client who chose not to move forward with a project in Illinois based on their recommendation and was later grateful for the advice, as the project would have been a disaster.

The panel also considers what proactive measures can be taken. Nick Harrington shares how South Dakota Game, Fish and Parks handles natural disasters. He notes that the state has identified high-hazard dams and is working on infrastructure improvements. He also praises the crucial role of volunteers and park staff who act as a first line of defense during emergencies. Simon Neal showcases a new feature on the Camp Map platform, which allows a campground to instantly push emergency information to guests’ phones, guiding them to safety using an interactive map.

The conversation then shifts to the state of the industry, with Brian Searl asking Eleonore Hamm about RV sales in Canada. Eleonore reports that sales have been soft, with new unit sales down about 12% compared to the previous year, though she notes that anecdotal reports suggest a recent uptick. She highlights a recent win for the industry: the government has remitted tariffs on motorized units, which is a positive development. She also notes that while border crossings from Canada to the U.S. are down, campground usage in Canada remains strong, with a lot of European travelers renting RVs to explore the country.

Rafael Correa points out the opportunity for collaboration between RV dealers and campgrounds. He explains that Blue Water has partnered with dealers to set up mini showrooms at their parks, offering a convenient way to connect with qualified buyers. Eleonore Hamm echoes this sentiment, encouraging more collaboration between dealers and campground operators in Canada, as it benefits the consumer. The panel agrees that in the post-COVID world, the industry must work together to promote the lifestyle and bring new people into the outdoor hospitality space.

Scott Bahr offers a teaser of upcoming research from the RVIA and KOA, which indicates a growing sense of optimism within the industry. He notes that this optimism is a good predictor of future consumer behavior. Kristin Andersen Garwood announces that Sage Outdoor Advisory is releasing a new RV industry report that will cover trends, amenities, and the growing popularity of park model cabins and alternative stays.

The episode concludes with final thoughts from the panelists. Nick Harrington makes a final push for visitors to check out South Dakota's state parks, emphasizing the diverse experiences available beyond just Mount Rushmore. Scott Bahr shares a final, exclusive stat: 10% of non-campers cite a lack of transportation as the reason they don't camp. Brian Searl thanks all the guests and panelists for their contributions to the episode.

In the recent fifth week episode of MC Fireside Chats, host Brian Searl, founder and CEO of Insider Perks and Modern Campground, welcomed three special guests from the glamping and outdoor hospitality industry, marking a unique show without the usual recurring panelists.

The first guest to introduce herself was Vicki Jones, who runs Tracks and Cream Glamping in Somerset, UK. Her site features nine geodesic domes, including six glamping domes (one with three interconnected domes) and a 10-meter dome for events like retreats, weddings, and yoga classes. 

Vicki has been operating for nine years and started a YouTube channel in 2020 to document the experiences of running a glamping site. She is also the UK ambassador for ResNexus, a property management software, and serves on the board of directors for the newly established Glamping Industry Trade Association in the UK, highlighting her deep involvement in the glamping world.

Laura Benaggoune, also from the UK, owns Welsummer Camping. She started her campsite 20 years ago, initially as a small, simple site, and quickly moved into glamping within two years, offering bell tents and later wooden cabins. 

Laura emphasizes a focus on nature and herbal medicine, maintaining a "real" and intimate atmosphere at her site, which hosts a maximum of 50-60 people. She noted the explosion of glamping sites in Kent since she began, contrasting the ease of marketing in the earlier days with the current saturated market.

Martin Berrini, originally from Argentina, shared his journey into the hospitality industry. After living in Italy for 20 years, he and his wife moved to Costa Rica, where they established Colina Secreta, a luxury glamping site on the Caribbean side of Puerto Viejo. In addition to Colina Secreta, Martin also owns and manages Taylor Tents, which sells tents to the hospitality industry. He is currently developing "Glampea," an entry-level glamping project aimed at helping traditional campgrounds transition into glamping.

The discussion delved into the differences in the glamping industry between the UK, North America, and Costa Rica. Vicki and Laura highlighted the more established nature of glamping in the UK, with Laura starting her business early in 2005. They discussed the benefits of starting a business before the social media boom, where traditional marketing and a strong brand vision were key to standing out amidst less competition. Laura emphasized that her site's small, intimate, and personal approach, fostering a strong sense of community and repeat visitors, has been crucial for its sustainability.

Vicki echoed the importance of customer service and personal interaction, noting that her site's YouTube channel helps guests feel they know her and her family before they even arrive, creating a warm and welcoming experience. She questioned the perception that guests do not want to interact with staff, citing her own positive experiences and the value of personal greetings and guided tours of the property.

Martin explained that his glamping sites in Costa Rica primarily attract international guests (over 80% from Europe and the USA) seeking luxury experiences in the jungle, with a smaller percentage of local Costa Rican visitors. He contrasted this with the UK market, which primarily serves local guests. He also spoke about Glampea's mission to support camping owners in entering the glamping business, emphasizing social, economic, and environmental impact.

The conversation touched upon the use of AI and technology in the outdoor hospitality industry. While Brian Searl expressed his enthusiasm for AI's potential to enhance guest experiences, the guests discussed the challenge of integrating technology without detracting from the natural, disconnected outdoor experience that glamping offers. Laura specifically pondered how AI could be used in off-grid settings to enhance guest well-being and provide information like stargazing guides.

The guests also discussed the challenges of operating glamping sites during winter. Vicki's Tracks and Cream Glamping closes during the winter months due to muddy conditions, prioritizing guest comfort over year-round operation. Laura, however, keeps her cabins open through winter at Welsummer Camping, adapting to the weather by emphasizing cozy, indoor experiences with log burners, finding it necessary for the viability of her smaller business. Martin noted that his new Glampea projects in Argentina and Chile will face similar winter challenges, highlighting the need to balance potential earnings with operational complexities and guest experience in colder climates.

The episode concluded with final thoughts on the future of glamping. Martin emphasized that the term "glamping" is increasingly used broadly for marketing, and there's a need to maintain the quality and unique experience it represents, especially as luxury hotels enter the "luxury camp" space. He aims for Glampea to assist campgrounds in making this transition thoughtfully. Vicki encouraged aspiring glamping site owners to explore her YouTube channel to understand the realities of the lifestyle business before committing.

In the latest episode of MC Fireside Chats, host Brian Searl of Insider Perks explores the intersection of marketing, AI, and the campground industry. He’s joined by recurring guests Mychele Bisson of Bison Peak Ventures and Kurtis Wilkins of Rjourney, along with special guests Jeremy Johnson, owner of Kona Hills Campground, and Kieron Wilde of First Nature and Fur Haven. Brian opens the show by welcoming Mychele, who was initially delayed in joining. He then sets the stage by highlighting the show’s focus on marketing and AI, noting the absence of regular guest Greg Emmert due to client commitments. Brian proceeds to introduce Kurtis and Mychele, jokingly stumbling over Mychele’s last name, “Bisson,” which leads to a lighthearted discussion about the pronunciation of French words and Brian’s preference for German. Mychele echoes his sentiment, finding French pronunciation “snotty.” Despite the playful jabs, all agree that French people are “beautiful.” Kurtis Wilkins of Rjourney, who manages and owns 43 campgrounds, speaks first, noting his company’s presence in the industry since 2017. Mychele Bisson then introduces herself as a relative newcomer, having owned six campgrounds from Alaska to Florida for almost two years, and actively growing her portfolio. Brian teases Mychele about potentially owning 800 parks in 16 years, attributing future growth to AI’s impact on systems. Jeremy Johnson, the owner of Kona Hills Campground in the Upper Peninsula of Michigan, shares his five-year journey of permitting and entitlements to open his first 80-acre campground with 40 rustic tent camping sites on Lake Superior. He explains that his background in residential real estate investing, coupled with rising housing prices in Marquette, led him to pivot to campgrounds. Jeremy initially envisioned higher-end glamping with cabins but shifted to rustic tent and car camping due to Michigan’s state-level campground licensing requirements for more than two units for short-term stays. He emphasizes the desire to maintain immersion in nature while mindfully adding accommodations. He also shares his positive experiences with car campers, dispelling stereotypes about them being irresponsible, and notes the initial resistance from the local community who feared “homeless people.” Jeremy highlights the inherent demand for his campground due to its proximity to Pictured Rocks National Lakeshore and the city of Marquette, both tourism hubs. He exclusively uses direct bookings through Park for reservations, having delisted from Hipcamp due to backend difficulties and communication challenges with self-service operations. Kieron Wilde, owner of First Nature, a destination management company and tour operator for the West Coast of North America, and Fur Haven, a glamping setup, discusses his 18 years in the industry. He explains that First Nature packages experiences with accommodations and attractions, often selling to tour operators. Kieron also shares his personal journey of relocating to the Columbia River Gorge and the permitting challenges he faced with his Fur Haven project, eventually finding a previously permitted Thousand Trails property. His vision for Fur Haven focuses on the mobility of its A-frame units, allowing them to be relocated seasonally to meet demand for events like concerts or large gatherings. Kieron elaborates on the diverse experiences First Nature offers in the Pacific Northwest, ranging from hiking and whitewater rafting to wine country tours and world-class skiing, emphasizing unique, high-level, and custom private experiences. He also highlights his company’s commitment to sustainability and regenerative tourism. The conversation then shifts to the future of the campground industry, particularly the overlooked opportunity for enhancing guest experiences. Mychele expresses her appreciation for the diversity within the industry, noting how different approaches, like Jeremy’s rustic camping or Kieron’s curated experiences, all thrive. She shares an example of her Alaska park, which, despite appearing like a “parking lot,” serves as a base for guests to explore the surrounding natural beauty of Valdez, leading to community-building events like fish fries. Jeremy elaborates on his future plans for Kona Hills, including developing an old rock quarry for ice climbing and leveraging its proximity to extensive mountain biking trails, drawing inspiration from Bentonville’s success. Kurtis chimes in, reinforcing the idea of unique experiences for each Rjourney campground and jokingly blames his unusual quietness on allergies and nearby wildfires in Washington. The discussion then pivots to the impact of AI on marketing and the industry. Brian introduces the new ChatGPT agent, which can perform actions like booking itineraries and checking calendars by connecting to personal data, calling it just the “beginning.” He then mentions Perplexity’s new browser, which runs locally on a computer, emphasizing that the future will involve AI making decisions based on website content without human interaction. Kurtis envisions a future where websites communicate via robust APIs with AI agents, facilitating bookings and reservations. Mychele shares her experience with a prop-AI business that uses AI for cold calling and lead generation, and an AI system called Manus that can book entire trips based on detailed user preferences. She stresses the importance of adapting to AI, noting that “mom and pop” campground owners who resist will be left behind. The panelists discuss the rapid pace of AI development, with Kurtis noting how quickly new technologies become “obsolete.” Mychele highlights the challenge of balancing traditional customer service with AI-driven efficiencies, believing that AI can free up staff to focus on human-centric customer service. Brian plays devil’s advocate, suggesting that even a robot could provide a “human experience” by fulfilling guest needs. The conversation touches on the broader societal implications of AI, including job displacement and the growing wealth gap. They express concern about the lack of public discourse on these issues and the rapid approach of “super-intelligence.” Mychele emphasizes the need for businesses to adapt to AI-driven search and booking methods to remain competitive. The episode concludes with Brian, Mychele, and Kurtis discussing the accelerating pace of AI development and its profound impact on all aspects of life. They muse about a future where humanoid robots could be commonplace and even become integrated into personal relationships. Mychele stresses that businesses must embrace AI to stay relevant, and Kurtis and Brian acknowledge the difficulty of keeping up with the rapid changes. Brian, acknowledging the extended discussion, wraps up the show by thanking his guests and promoting his other podcast, “Outwired,” which will continue the conversation on the future of campgrounds.