MCI Group's Podcast

MCI Group's Podcast

By MCI GroupNon-Profit
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MCI Group's Podcast episodes

  • Key Considerations for Entering New Markets: Part 2
    This interview is part of the ASAE Foundation Global Management Series: Year 2 Global Growth Strategies co-sponsored by MCI Group. In part 2 of this interview with Nikki Walker, VP, global association management and consulting, MCI Group, we learn the key considerations for entering new markets and achieving success. The interview was conducted at the 2015 ASAE Annual Conference in Detroit, Michigan. To learn more or download the full report, please visit http://bit.ly/1PIRXzD.
    13 min
  • Operation and Business Models in China (Part 2) - Florence Chua
    Part 2 of this interview is with Florence Chua, Director, Association Management and Consulting, MCI Group who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. In Part 2 of this interview we discuss methods for establishing successful business models in China. Don't miss Part 1 of this interview with Florence Chua here: http://mcigroup.podomatic.com/. You can also download the Achieving Global Growth Study here: http://bit.ly/1v6cd6j.
    13 min
  • Operation and Business Models in China (Part 1) - Florence Chua
    Part 1 of this interview is with Florence Chua, Director, Association Management and Consulting, MCI Group who was recently interviewed at the 2014 ASAE Annual Conference in Nashville, TN. In Part 1 of this interview we discuss methods for establishing successful business models in China. Don't miss Part 2 of this interview with Florence Chua here: http://mcigroup.podomatic.com/. You can also download the Achieving Global Growth Study here: http://bit.ly/1v6cd6j.
    13 min
  • Successfully Selling Education in Europe (Part 2) - Murat Dogru
    Part 2 of this interview is with Murat Dogru, MCI Account Manager and EMEA Community and Corporate Relations Manager at the 2014 ASAE Annual Conference in Nashville, TN. In Part 2 of this interview we discuss what it takes to successfully sell education in Europe. When EMEA decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how EMEA tailored its courses to the European market. Learn more at www.GrowGlobally.org.
    7 min
  • Successfully Selling Education in Europe (Part 1) - Murat Dogru
    Part 1 of this interview is with Murat Dogru, MCI Account Manager and EMEA Community and Corporate Relations Manager at the 2014 ASAE Annual Conference in Nashville, TN. In Part 1 of this interview we discuss what it takes to successfully sell education in Europe. When EMEA decided to offer its successful training courses in Europe, multiple challenges had to be overcome. Hear about the sales and marketing strategy used, and how EMEA tailored its courses to the European market. Learn more at www.GrowGlobally.org.
    14 min
  • Release of Year 1 Study Results on Global Strategy & Ops Practice – Nikki Walker Interview
    The ASAE Foundation and MCI Group joined forces to examine how associations are operating internationally.
    Working together, The ASAE Foundation and MCI will deliver a 5 year, multi-phase research initiative to study these strategies and gain a better understanding of U.S. associations’ global strategic approach and operating environment.
    This interview is with MCI Group’s Nikki Walker on the recent release of the first year study, Achieving Global Growth, which is available for download at http://bit.ly/AchievingGlobalGrowth.
    12 min