In this powerful and deeply human conversation, Ngozi Edema sits down with writer, strategist, and former therapist Laura Nicholls to explore the connection between meaning, message, and marketing. Laura shares why your message is more than a sales tool, it’s a reflection of your lived experience, values, and purpose.

They discussed how creators, authors, and entrepreneurs can clarify their voice, reconnect with authenticity, and market their work without burnout, manipulation, or losing themselves in the process.

If you’ve ever felt overwhelmed showing up online, unsure how to articulate what you do, or afraid of being misunderstood, this episode is your reset.

What You’ll Learn in This Episode

• Why lived experience is the foundation of meaningful messaging
• The warning signs that your message and meaning are out of alignment
• How burnout and audience disconnect often point to a deeper messaging issue
• The difference between transformation stories and the messy middle people relate to most
• How to use templates and trends without losing your authentic voice
• What marketing with integrity looks like in real, everyday business decisions
• How to be visible and strategic without pressure, manipulation, or hype
• Where overwhelmed or invisible entrepreneurs should start communicating again
• One powerful mindset shift to help you speak with clarity and confidence

Memorable Quotes

“Your message isn’t just marketing, it’s a mirror of your meaning.”
 “People don’t connect to perfection; they connect to the messy middle.”
 “When messaging feels heavy, forced, or draining, something deeper is out of alignment.”

Resources & Links

•  Laura Nicholls’ Website: https://lauranicholls.com/
•  Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-m-nicholls/
•  Free Resource: 7-Day Sprint Workbook  Gain momentum in small, doable steps:  https://ngoziedema.store/shop/b9521a56-2b70-4457-b45d-7c095e497b03

If this episode resonated with you, share it with a fellow creator, author, or entrepreneur who’s struggling to find clarity in their message.

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Until next time, you are in control of your time, and you’ve got this.

Join my newsletter for a weekly doze of motivation to help you reclaim time to do the things that matter:

https://mailchi.mp/ngoziedema.com/personal-time-audit-discover-hidden-time-wasters-and-reclaim-your-day

Also a mom can be several things in one day! Besides hosting this podcast, I write children's books and will love that check them out and gift a child in your life.

Here is a list of books authored by Ngozi Edema:

1. Mama's Daycare
2. Mel The Monkey And The Alligator
3. The Proud Sunflower
4. Bringing Africa Home: A Cookbook Of 52 Easy African Recipes
5. Tyson The Lion Who Ignored His Mom's Advice
6. Freddy and the Veggies

This podcast is for education only and is not a replacement for therapy. We suggest you seek out the help of a trained professional for help with your specific situation.