Meaningful Ambition

When I reached out to Marcia to ask if she would be interested in talking about how she has marketed her business she wasn’t sure I was knocking on the right door.

She told me she had never really had a marketing strategy and that most of her clients had come from referrals and inconsistent posting on LinkedIn.

I replied to say that those things are actually marketing. And as it turns out, she has done many brilliant things to grow her business. She just wasn’t

You will LOVE listening to this podcast where she shares her journey of starting her business and which marketing actions have worked well for her.

So if you’re a ‘hesitant marketer’ you will surely be inspired by Marcia’s story and also gain practical advice you can use in your own business.

Dr. Marcia Goddard is a neuroscientist on a mission. She is an award-winning science communicator and experienced keynote speaker, able to bridge the gap

Here are links to Marcia's Business: Brains Matter Consulting and Non-Profit: Business Contentment Foundation.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time ⁠⁠at my website⁠⁠.

Let's connect on ⁠⁠LinkedIn⁠⁠ and ⁠⁠Instagram⁠⁠.

Make it Meaningful,

Stephanie

In order for clients to hire you they have to know you exist. There are so many ways to be visible so you can be seen and hired.

One of my newsletter readers asked me a great question about visibility and I answer it in this episode.

Here is the post I mentioned about Strategic Alliance Partnerships (be sure to download the no opt-in document below the video).

And this is the post about how to calculate your conversion ratio.

If you have questions, let me know! I love to hear from listeners. You can send me an email [email protected] or send me a DM on Instagram (link below).

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time ⁠at my website⁠.

Let's connect on ⁠LinkedIn⁠ and ⁠Instagram⁠.

Make it Meaningful,

Stephanie

Sometimes it can feel like your content is landing in a black hole and no one is listening. And when you start feeling that way you can lose motivation to keep sharing. 

In this short episode, I've got some ideas for you about how to keep going and why it's important.

As promised, here is the link to Erin Gallagher's LinkedIn profile. Check out some of her posts to see how she is using the hashtag #hypewoman to shine the light on fabulous humans out in the world. 

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

This is a special episode of the podcast for people who prefer to learn more about the SIMPLIFY Workshop by listening. 

You can find all of the information about the Workshop and register for it right here. 

I'd love to answer your questions. You can send me an email at [email protected] or send a DM on IG, FB, or LinkedIn.

And if you prefer to have a chat about the SIMPLIFY Workshop to see if it's the right fit for you, we can do that. Let me know. 

I'd love for you to join us! 

Make it Meaningful,

Stephanie

The key to a successful business is consistently connecting with your ideal clients.

There are many ways to do this. Some take more time, some take more money, and some take more energy.

And there is one marketing strategy that takes the least amount of time, money, and energy to get in front of the right people - that is being a guest on someone’s podcast.

But how does it work? Where do you find these podcasts and how do you get yourself booked on them?

Lisa Simone Richards is an expert on this topic and in this episode of my podcast, she shares everything you need to know about how to get booked on your first (or next) podcast.

Including how to deal with rejection, because not everyone will say yes and that is totally normal.

We also discuss the compound effect visibility can have for your business which can translate into people approaching you to speak or be a podcast guest.

And Lisa also shares what she finds most meaningful about her work.

She even has a free template you can use (it’s the same one she uses herself). See link below.

Oh yeah, and Ginger makes a surprise cameo appearance.

Download her free Perfect Podcast Pitch Template, which will help you write a pitch that gets you featured on podcasts.

And here’s a bit more about Lisa and her work.

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.

Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning your wheels on social media or wasting money on Facebook ads.

On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

Dr. Bayo Akomolafe was one of the speakers at The House of Beautiful Business Conference last year and the wisdom he shared cracked open my mind and my heart.  

To my absolute delight, Bayo agreed to have a conversation with me on my podcast and talk about business and marketing.

We discussed trust and the gift mentality, reaching out to people, having a big vision (or perhaps a vision having you), imagination, failing generously, and play.

He also talked about being in awe, to stand in awe of the things that exceed us. And he mentioned this quote.

“The purpose of life is to be defeated by greater and greater things.” Rainer Maria Rilke

Bayo Akomolafe (Ph.D.), rooted with the Yoruba people in a more-than-human world, is the father to Alethea and Kyah, the grateful life partner to Ije, son and brother. A widely celebrated international speaker, posthumanist thinker, poet, teacher, public intellectual, essayist, and author of two books, These Wilds Beyond our Fences: Letters to My Daughter on Humanity’s Search for Home (North Atlantic Books) and We Will Tell our Own Story: The Lions of Africa Speak, Bayo Akomolafe is the Visionary Founder of The Emergence Network and host of the online post activist course, ‘We Will dance with Mountains’.

“Falling might very well be flying – without the tyranny of coordinates.” Dr. Bayo Akomolafe

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

For a self-proclaimed ‘non-marketer’ Eldridge Labijno shares so many essential ideas about how to market your business.

We cover making organic connections with people, the power of referrals, the importance of knowing your short introduction inside and out, how having a niche helps you, valuing your services at the right price, solving problems for people, and being of service.

And finally, he shares what he loves most about being a Meaningpreneur.

Eldridge talked about always giving value to people you connect with. Be prepared to solve a problem. He defines a problem as, “an undesired state.”

This is the three-part framework he mentioned to ask to discover the problem:

1. What do you have that you don’t want?

2. What do you not have that you do want?

3. What do you have that you want more of?

The author Eldridge mentioned is David Graeber and the books he mentioned are: Bullshit Jobs and Debt: The First 5000 Years.  

You can find out more about Eldridge on his website here and connect with him on LinkedIn here.  

“Nobody can do what you do. Because nobody is you.” Eldridge Labijno

After a successful international career as a neoclassical ballet dancer, Eldridge retrained for ten years to become a theatre director and Master Coach of Strategic Interventions.

Based in the Netherlands he works around Europe giving workshops for startup accelerators, Universities, cultural institutions, and businesses.

He also works as an external communications consultant for people who aspire to public office in the UK.

Eldridge is one of three Statutory Directors of the Dance and Creative Wellness Foundation.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

Being a business owner is a journey that will teach you so many things, sometimes the hard way.

It’s an endless education and that’s what makes it fun and exciting.

Doing work that you find meaningful and that makes a difference for your clients is the gift of a lifetime.

I’m deeply grateful to everyone who has supported me during the past twenty years including my amazing clients, partners, providers, colleagues, friends, and family. You know who you are!

I’ve learned so many lessons over the past twenty years and these are some of the most important ones.

Curious to know which ones resonate the most with you.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

Anne Scott is the founder and CEO of Girl Gone International, the world’s largest online and offline community for international women.

On a budget of zero, GGI has scaled to over 250 local hubs in 80 countries, 750,000 members, 25,000 events, a team of over 1000 and a monthly organic reach of up to 20 million.

In this open (and often laughter-filled) conversation, Anne shares her epic journey of creating and growing GGI.

She reminds us that rewards aren’t always monetary and what you get that’s even more powerful.

Anne also shares the power of showing up and being able to tell your story well.

And at the end, she shares the most rewarding part of being a Meaningpreneur. After we stopped recording she added that freedom is also an essential element for her.

Learning to tell your story well is critical for every business owner. The resource I mentioned for speaking is Toastmasters International. 

Some excellent books on storytelling are: all of Bernadette Jiwa’s books and Resonate by Nancy Duarte. 

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie

Vivian Acquah is a successful entrepreneur and CEO of Viva La Vive. As an inclusive Workplace Wellness Advocate, she advises managers on how to keep their team members engaged, energized, and safe in a sustainable manner.

Vivian is making topics related to workplace wellness & DEI accessible to everyone. She provides people with the right tools, at the right time, to embrace inclusive changes. Vivian motivates people to think consciously and inspires them to take action.

In this episode, Vivian shares SO many actionable pieces of advice for Meaningpreneurs who want to be more visible, save time on marketing, and have clients calling you instead of the other way around.

Some of the tools she mentioned are: Calendly, StreamYard, and one she mentioned to me before the show: Missinglettr.

For even more marketing tips, you can get a copy of my Free Special Report, 7 Steps to Attract More Clients in Less time at my website.

Let's connect on LinkedIn and Instagram.

Make it Meaningful,

Stephanie