All Things Product with Teresa and Petra

Measurable Outcomes

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Key topics we cover:

  • Why not all outcomes need to be measurable—especially on day one
  • Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome
  • How to work toward measurable outcomes over time
  • Petra Wille explains how the HEART framework can help teams track value, not just numbers
  • The difference between metrics, signals, and goals
  • How to define outcomes when you're pre-product or pre-metrics
  • Why focusing on value creation moments leads to better product strategy
  • What most people get wrong about “finding product-market fit”

    • Resources & Links:

    • Follow Teresa Torres: https://ProductTalk.org
    • Follow Petra Wille: https://Petra-Wille.com

      • Mentioned in the episode:

      • Teresa’s blog post: Shifting from Outputs to Outcomes: Why It Matters and How to Get Started
      • Google’s HEART Framework
      • Teresa’s blog post: How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups
      • Product/Market fit survey by Sean Ellis and GoPractice
        • ...more
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        All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres