Measure Up

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics.

He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, and marketing measurement. Here are a couple of quotes for the show:

"Measurement wasn’t actually better before iOS14, it was just easier."

"It’s better to be uncertain and right, than certain and wrong."

Listen to the end for some actionable advice for marketers to implement immediately.

Links from the show:

Mike Taylor (LinkedIn)

Saxifrage

Vexpower

Marketing Mimetics

Recast

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python.

We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced layer of usability. We talked about education, and some of the options out there for learning MMM. Finally, we wrapped it up with some thoughts on multi-touch attribution, and where we see it fitting into a marketer’s toolbox today.

For complete show notes, including links to items mentioned in this episode, visit the show page.

The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix modeling tool that makes it easy fro anyone to get up and running with MMM without needing to know R or Python.