This source presents a scathing critique of John Doerr's business management book, Measure What Matters. The author dismisses the book as a shallow and self-important infomercial that overemphasises Objectives and Key Results (OKRs) as a guaranteed path to corporate success. The reviewer argues that the book suffers from selection bias and wrongly attributes the success of companies like Intel and Google solely to their use of OKRs, ignoring other crucial factors like innovation and market forces. Ultimately, the piece contends that the book offers a simplistic and unrealistic view of business strategy, suggesting that writing lists of objectives is not a substitute for navigating the complexities of the market.https://philosophics.blog/2025/04/05/measure-what-matters/