🎧 Episode Summary

In this episode, Vanda Pokecz and Björn Darko explore the critical role of KPIs in SEO. They break down the KPI Pyramid, covering strategic, product-level, and operational metrics. With real-world examples—like how internal linking can significantly boost organic traffic—they provide insights into how to align SEO with business goals. The conversation also highlights common pitfalls in KPI implementation and interpretation, finishing with actionable takeaways for SEO and product teams alike.

💡 Key Takeaways

• The KPI Pyramid consists of strategic, product-focused, and operational KPIs.

• Strategic KPIs align SEO efforts with broader company goals.

• Product KPIs help assess the success of specific SEO features or components.

• Operational KPIs track day-to-day SEO performance.

• There's often a mismatch between keyword rankings and actual traffic—context matters.

• KPIs should be clear, measurable, and understandable across stakeholders.

• Effective internal linking can drive significant organic traffic growth.

• Misinterpreting KPIs can lead to flawed decision-making.

• KPIs should be revisited and adjusted regularly.