This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.

Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.

Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.

In other news, Dan and Dara watch some TV!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #10: Better metrics for web measurement appeared first on Measurelab.