This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.

Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.

The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christopher S Penn.

In other news, Dan goes out to the cinema and Dara stays in playing poker!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

The post Measured Opinions #5: What is a UTM and why is it so important? appeared first on Measurelab.