This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.

Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct visit(s)."

In other news, Dan gets a new skateboard and Dara goes out singing!

Leave a rating and review in the places one leaves ratings and reviews, or suggest a new topic by emailing Dan and Dara at [email protected].

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