Join us as we talk about the contributions of Measurement OGs - Thurstone and Likert - to many of today's current survey practices.

For help with your scale development and survey design work, email us at [email protected].

References:

Edwards, A. L., & Kenney, K. C. (1946). A comparison of the Thurstone and Likert techniques of attitude scale construction. Journal of Applied Psychology, 30(1), 72–83.

McIver, John P., and Edward G. Carmines Unidimensional Scaling. Quantitative Applications in the Social Sciences. Thousand Oaks, CA: SAGE Publications, Inc., 1981.

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To contact Dr. Nicole Alioto, reach out via email at [email protected] or on Facebook or Instagram at @measureanything.