MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out event included spicy panels 🌶️ hot takes, industry experts and mic drop moments 🎤 

Thank you to the IAB New Zealand Data, Privacy & Measurement Council for creating this event, and to its Measurement Working Group for developing this post-event resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.