IAB NZ Insights

Marketing measurement is the engine driving your most effective business decisions. But is yours, or your client's working hard enough? IAB New Zealand’s Data, Privacy & Measurement Council shared insights at MeasureUp 2026, featuring keynote speakers from Google, Meta, and knOOH. This Gemini Notebook LM podcast is a deep dive based on outtakes from the event.  

Please note: This is an automatically generated AI podcast based on the event experience and not the direct perspectives of the presenters, organisations involved or IAB New Zealand. 

Capital Connect was the launch event for the IAB New Zealand Wellington Council, focused on strengthening Wellington's public and private sector marketing and advertising connections to the national digital advertising industry. Wellington is the one place where central government and the fast-growing digital advertising industry sit side by side and this event opened up the connections and conversations that proximity makes possible. Two expert speaker panels discussed how public sector marketing can leverage opportunities to drive behavioural change, and what Wellington's biggest digital advertising opportunities for effectiveness and efficiency could be.

This Gemini Notebook LM podcast is a deep dive based on outtakes from the event. Please note: This is an automatically generated AI podcast based on the event experience and not the direct perspectives of the presenters, or organisations involved or IAB New Zealand. 

The IAB New Zealand Discovery: AI & Search Summit in August 2026 brought together industry expert keynotes and a Hot Takes Speaker Panel to discuss brand discoverability in a world of AI-generated answers and instant-response search. This Gemini Notebook LM podcast is a deep dive based on outtakes from the event.  

Please note: This is an automatically generated AI podcast based on the event experience and not the direct perspectives of the presenters, organisations involved or IAB New Zealand. 

Video is the fastest-growing format in digital advertising globally, and in Aotearoa it increased by 27% year-on-year. The conversation is heating up, and thanks to the IAB New Zealand Video Working Group this event brought together local and international experts, panels and hot takes on audience consumption, AI, and measuring what works.

This episode was generated using NotebookLM AI audio overview technology, based on content from the event. It covers the key themes, data and insights from the event, including the latest on video attention research, cross-platform measurement, and what the global trends mean for Aotearoa's digital advertising market.

Thank you to our global and local industry expert speakers 

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

AI is changing how we make things - not just what we make. This is a NotebookLM AI generated podcast summary of IAB New Zealand's the 'Future of Creativity & AI' event held on 9 April 2026. Industry experts explored how AI is reshaping creative - from ideation and production to culture and workflows. Thank you to our industry expert speakers:

• Jake Calder: Founder, FugazAI
• Jake Chalkley: Senior Designer UX, Google
• Emily Isle, Chief Digital Officer, MBM
• Heath Waugh, Creative | Founder, Matter Studio

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

This is a NotebookLM  AI generated podcast developed to summarise the IAB New Zealand AI Working Group's Event 'The Future of Marketing & AI' held on 5 March 2026. It focusses on the evolving intersection of AI and digital marketing, specifically highlighting strategies for a digital environment increasingly defined by AI-driven discovery. Ultimately, the material serves as a resource for businesses to achieve commercial growth by adapting their digital platforms to meet modern technological demands.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

The digital advertising ecosystem is undergoing its most significant transformation in decades. What was once a clear separation between advertising technology (AdTech) and marketing technology (MarTech) is rapidly dissolving, creating a unified, data-driven landscape that's fundamentally reshaping how advertisers, agencies, and publishers operate.

Thank you to the IAB New Zealand Emerging Technology Council for developing this resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

MeasureUp, IAB's largest marketing measurement conference returned to New Zealand for its second year to celebrate what it takes to create a culture of measurement and effectiveness. The sold out event included spicy panels 🌶️ hot takes, industry experts and mic drop moments 🎤 

Thank you to the IAB New Zealand Data, Privacy & Measurement Council for creating this event, and to its Measurement Working Group for developing this post-event resource that has been turned into an AI generated podcast, thanks to the magic of Google NotebookLM.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand. 

The 2025 IAB New Zealand Retail Media Storefronts event brought together some of the sharpest minds in retail media to discuss the accelerating shift in how brands, retailers, and media platforms converge in the commerce ecosystem. Held against the backdrop of global momentum and a strong local appetite for innovation, the event painted a compelling picture of where retail media in Aotearoa is headed. Listen to this Google NotebookLM podcast for a recap of the event and speaker highlights. Please note: This is an automatically generated AI podcast based on event-related content and not the direct perspectives of the presenters or IAB New Zealand. 

IAB New Zealand bought IAB Australia's flagship marketing measurement conference brand to New Zealand in September 2024. Listen to this Google NotebookLM podcast for a recap of the event and speaker highlights.