IAB NZ Insights

The IAB New Zealand 'AI & The Future of Marketing' event gathered the brightest AI minds in the digital advertising industry to discuss how AI tools can enhance digital marketing strategies and accelerate business growth. Here's a wrap up of the key learnings, bought to you by a Google NotebookLM podcast. Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.  

As the digital advertising landscape evolves, first-party data is taking center stage. In this episode, we break down the key takeaways from IAB New Zealand’s First-Party Future event, featuring global industry leaders like Lauren Wetzel (CEO, InfoSum) and James Luty (Amazon Ads). From AI-driven personalisation to data clean rooms and the future of addressability, we explore the trends shaping a privacy-first, data-driven future. Tune in for insights on how brands can build trust, enhance measurement, and unlock new opportunities in the post-cookie era.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.