As the digital advertising landscape evolves, first-party data is taking center stage. In this episode, we break down the key takeaways from IAB New Zealand’s First-Party Future event, featuring global industry leaders like Lauren Wetzel (CEO, InfoSum) and James Luty (Amazon Ads). From AI-driven personalisation to data clean rooms and the future of addressability, we explore the trends shaping a privacy-first, data-driven future. Tune in for insights on how brands can build trust, enhance measurement, and unlock new opportunities in the post-cookie era.

Please note: This is an automatically generated AI podcast based on content from events and outputs and not the direct perspectives of the presenters or IAB New Zealand.