Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you’ll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are applicable on other platforms.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/