Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates?

Ultimately, what makes an animation great depends on who you ask. The creative professionals you hire to craft your animation presumably pay the closest attention to technical details to determine quality. Your CEO and other high-level strategists, on the other hand, may only call a campaign successful if it reaches certain metrics. And the audience likely desires something beautiful and relatable — regardless of the technical aspects and business impacts. 

Based on that, there are three primary factors that contribute to an animation’s greatness:

The combination of those factors are the key to create an animation that will please creatives, strategists and audience expectations alike, hence creating a great animation.

_________________________________

MOWE is the creative studio bringing strategically crafted motion design and animation to consumer health tech companies. You can also read this article in its written form on our website.