Beauty may be in the eye of the beholder, but a lot is riding on your campaign. How do you ensure you’re creating a good animation that resonates?

Ultimately, what makes an animation great depends on who you ask. The creative professionals you hire to craft your animation presumably pay the closest attention to technical details to determine quality. Your CEO and other high-level strategists, on the other hand, may only call a campaign successful if it reaches certain metrics. And the audience likely desires something beautiful and relatable — regardless of the technical aspects and business impacts. 

Based on that, there are three primary factors that contribute to an animation’s greatness:

The combination of those factors are the key to create an animation that will please creatives, strategists and audience expectations alike, hence creating a great animation.

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MOWE is the creative studio bringing strategically crafted motion design and animation to consumer health tech companies. You can also read this article in its written form on our website.

How much will it cost?💸
That’s by far the most common question we get from prospects considering an motion graphics project. Pricing an animation project is complex and often misunderstood. Learn from this guide what you need to know about budgeting for your creative campaign: https://mowe.studio/end-to-end-guide-budgeting-animation-project/

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MOWE is the creative studio bringing strategically crafted motion design and animation to consumer health tech companies. You can also read this article in its written form on our website.

Repeat with us: successful animations begin with thorough planning ✨

And we do have a guide to help your team develop better briefs that effectively present strategic, tactic and creative aspects to guide your brand's next motion project. Check out three surefire steps you can take to get your animation project off on the right foot:

A well-defined process and scope make it easier to align deadlines with budgets and help you set expectations for your brand and the creative team developing the video. Moreover, your animation strategy ensures everyone working on the project understands what you want to achieve and how they can make that happen alongside you.

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MOWE is the creative studio bringing strategically crafted motion design and animation to consumer health tech companies. You can also read this article in its written form on our website.