Nothing strikes fear in the heart of an entrepreneur like the simple question, “What’s the ROI?” You have to answer or you won’t get funded. Answering using traditional approaches forces you to fabricate revenue assumptions that have no basis in reality — and you’ll be held accountable. It’s a no-win scenario that kills innovation.

Lean Startup mentor and speaker David Binetti will focus on this specific issue at the Lean Startup Conference in November. In this webcast we preview his talk with a one-on-one discussion and learn how to get Product and Finance teams speaking the same language while achieving their individual objectives.