Measuring marketing's impact

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Two brand experts discuss challenges that the digital age brings to marketing.

Discussions in Digital: Surveying the brand-building landscape

Two of the top growth marketing leads give their take on influencer marketing.

Discussions in Digital: Influencer marketing is ready for its close-up

Coping with the new normal in marketing agency relationships

What's a marketing ecosystem and what does it mean for marketers?

Moving B2B companies into the digital world

Discussion in Digital

Measuring marketing's impact

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