<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376c3276693664707a&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376c3276693664707a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163346533376c3276693664707a&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374"> Listen to the podcast (duration: 20:37) > </a> In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 20:37) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a31303030303163346533376c3276693664707a&amp;he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d4d6561737572696e672d6d61726b6574696e67732d696d706163742e6d7033253236706e2533444d6561737572696e672532426d61726b6574696e67253235323773253242696d70616374" rel="noopener noreferrer"> Listen to the podcast (duration: 20:37) &gt; </a>&nbsp;In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketingSee <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Measuring marketing's impact

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Measuring marketing's impact

Measuring marketing's impact