In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing

Measuring marketing's impact

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Two brand experts discuss challenges that the digital age brings to marketing.

Discussions in Digital: Surveying the brand-building landscape

Two of the top growth marketing leads give their take on influencer marketing.

Discussions in Digital: Influencer marketing is ready for its close-up

Coping with the new normal in marketing agency relationships

What's a marketing ecosystem and what does it mean for marketers?

Moving B2B companies into the digital world

Discussion in Digital

Measuring marketing's impact

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