This week: host Matt Fish is joined by Amilia's CMO Alex Gauthier to take a deep dive into the complex world of metrics, Key Performance Indicators (KPIs) and how to glean insight from that data so you can use it to improve your business performance over time.

Some of the key points we go over in this episode are: How do you define metrics and KPIs? Why are KPIs not generic or static across different businesses? How do you identify KPIs that will help your organization grow? What SMART goals would be right for your business and how do you base them on your KPI insight?

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Music Cred:

"Witness" by Mikos Da Gawd

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