July 17, 2025

Measuring supporter experience and the SAFE index with Beautiful insights

37 minutes

In this episode of the Fundraising Everywhere podcast, host Simon Scriver is joined by Joan Middleton, Digital Fundraising Manager of Starlight, Steven Dodds, Managing Director of Beautiful Insights and Paul Seabrook, Founder and CEO of Beautiful Insights.

They delve into the importance of measuring supporter engagement and satisfaction through the SAFE Index (https://beautifulinsights.com/safe-index), discussing its impact on fundraising strategies, supporter loyalty, and emotional engagement. They also explore the challenges and benefits of applying these metrics in the charity sector, offering insights and practical tips for improving supporter relationships and enhancing fundraising outcomes in preparation for Champions! How Starlight scored #1 for supporter engagement (and you can too) webinar.

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