How effectively can you verify your sustainability claims and results? This question is becoming more imperative as the industry is now being held to higher standards to report and communicate their environmental impact.

To meet these demands, companies need data. In 2020, the U.S. Cotton TrustProtocol was developed to collect and share farm-level data on six key metrics, providing participating brands and retailers with more insights into the profile of their cotton. “Those metrics are the overarching umbrella that help explain what's being done at the field level to an industry that's consuming that cotton,” said Daren Abney, executive director of the U.S. Cotton Trust Protocol.

The other purpose of data collection is measuring progress. Setting goals, gathering baseline figures and then benchmarking against them lets the industry know how far it has come, and what gaps it still must close. “It's not just about collecting data,” said Deepika Mishra, Ph.D., standards and data lead consultant at the U.S. Cotton Trust Protocol. “It's about using it to drive real, measurable improvements in the sustainability of cotton production.”

Listen to Abney and Mishra in conversation with Jasmin Malik Chua, sourcing and labor editor at Sourcing Journal, to learn how the U.S. Cotton Trust Protocol is using traceability to give brands a full picture of the cotton supply chain.

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