It's easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.

It's easy to get buy-in for content that has a track record of high-value conversions. But what about top-of-the-funnel content -- content that's not tied to your primary offering but helps build your brand awareness and trust? Ruth Burr Reedy explains how you can calculate and communicate the value of this important tier of content.

Measuring Top-of-the-Funnel Content

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI?

Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work?

[This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Marketing

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]

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Measuring Top-of-the-Funnel Content

Measuring Top-of-the-Funnel Content