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In this episode of On The Ground, we speak with Murray Davis, Meat & Livestock Australia’s Regional Manager for Greater China, for the latest update from one of Australia’s most important export markets.
Murray shares insights into current market conditions across China, the key factors shaping demand for Australian beef and lamb, and how shifting economic and consumer trends are influencing trade. He also looks ahead to the opportunities and challenges that may impact Australian red meat exports in 2026.
From evolving retail and foodservice dynamics to broader economic signals, this conversation provides valuable on-the-ground perspective for anyone interested in the future of Australian red meat in the China market.
Andrew Cox, General Manager of International Markets at Meat & Livestock Australia, joins us to break down the defining export moments of 2025 and what lies ahead for Australian red meat in 2026. From shifting global demand to key growth regions, Andrew outlines the major forces shaping international trade and where the biggest opportunities are emerging.
We also unpack the implications of the current Middle East conflict and what geopolitical instability means for export flows, pricing and market access. It’s a practical, straight-talking look at the realities facing producers and exporters — and the strategies that will matter most in the year ahead.
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