Adam Gordon, Director of Plumbing at Orella Group, joins Adam Hedden and Matthew Reid to discuss how social media helped shape his plumbing career, the importance of mentorship, leadership in the trades, and why contractors need to stop ignoring the power of personal branding. From learning hydronics through online influencers and industry experts to building a following of his own, Adam shares practical insights on education, problem-solving, training apprentices, and creating authentic content that resonates with today's workforce.
The conversation also covers:
• Training and mentoring the next generation of tradespeople
• Leadership and problem-solving in the field• Building an authentic social media presence
• The growing role of online education in the trades• Industry trends, heat pumps, and trade show networking
• The unforgettable story of a kitten rescue that unexpectedly landed Adam in the news
Originally recorded on location at CMPX 2026 inside the Mechanical Business booth. Subscribe for more interviews and real conversations from across Canada's mechanical industry.