In this episode of the medDesign Podcast, we delve into the world of digital health interventions and patient engagement with Deepak Sureshmooc, President and Co-founder of Sensell Health. Deepak shares the inspiring story behind Sensell Health, a company revolutionizing patient medication adherence and clinical outcomes through innovative digital solutions.
Key Topics Covered:
The Sensel Health Story: Learn about the unmet needs in patient compliance that inspired the creation of Sensell Health and the impact their solutions are having on healthcare.
The Role of Technology in Healthcare: Gain Deepak's insights on how technology is transforming healthcare and the importance of patient-centric design.
Branding and Marketing in Healthcare: Discover the unique challenges and strategies for successful branding and marketing in the healthcare industry.
Innovation in Healthcare: Explore Deepak's perspective on the future of healthcare innovation and the importance of balancing patient needs with clinical and technological considerations.
Who is the episode for?
For Healthcare Professionals: Gain valuable insights into the latest digital health solutions and how they can improve patient care and clinical outcomes.
For Entrepreneurs and Innovators: Learn from Deepak's experience in building a successful healthcare startup and his strategies for navigating the complex healthcare landscape.
For Anyone Passionate About Healthcare: Discover the power of patient engagement and the potential of technology to transform the future of healthcare.
Connect with Deepak Sirdeshmukh: https://www.linkedin.com/in/deepaksirdeshmukh/
Work with Sensal Health: https://www.sensalhealth.com/
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00:00 Introduction and Guest Background
01:54 The Story Behind Sensal Health
02:33 Challenges in Patient Compliance and Adherence
05:54 The Birth of Sensal Health
07:14 Deepak's Unique Background and Approach
14:31 The Role of Trust in Healthcare
17:56 The Strategy and Vision of Sensal Health
21:39 Understanding the Ubiquity of AI
22:32 The Role of AI in Consumer Products
23:08 Innovation in Dermatology and Chronic Care
23:29 The Balance of Risk and Value in Innovation
25:23 The Journey of Product Development
28:12 The Importance of Integration in Healthcare Innovation
29:37 The Role of Platforms in Healthcare
32:55 The Challenges of Marketing in Healthcare
33:49 The Dichotomy of Consumerization in Healthcare
36:42 The Vision for Innovation in Healthcare
40:21 The Role of Trust in Radical Innovation
42:25 Closing Thoughts on Healthcare Innovation