Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates.  They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with.  This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders. See omnystudio.com/listener for privacy information.

&nbsp;Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates.&nbsp; They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with.&nbsp; This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Media 360 Mini-Series: Sky Media's Liam Dolan

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. 
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk">here</a>.

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Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic. You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation. Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team You can find out more about all our podcasts here.

Fresh Air Production is a leader in making podcasts for brands. This is library of valuable conversations about brands, audio and where those two things collide to create podcast magic.
You'll find case studies of our clients talking about how they made their shows and why they worked. You'll hear marketing leaders from all over the world speaking to Michaela Hallam - our Director of Content - and there are the recent fortnightly shows where we speak to pelople we admire about the world of podcasts, as well as keeping up to date withe the latest audio innovation.&nbsp;
Presented by Neil Cowling and Michaela Hallam. Produced by Lynnike Swerts, and created by the whole Fresh Air team
You can find out more about all our podcasts <a href="http://www.freshairproduction.co.uk" rel="noopener noreferrer">here</a>.&nbsp;

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Media 360 Mini-Series: Sky Media's Liam Dolan

Media 360 Mini-Series: Sky Media's Liam Dolan

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