Media And Marketing w/Jon Rognerud

In this episode, we'll talk with Azriel Ratz, The King of Facebook Ads and CEO of https://ratzpackmedia.com 

We'll find out what you need to get started with Facebook ads - and ultimately, to see success!

Azriel passionately talks about data, knowledge and understanding of essential KPI's.

You'll learn more about the importance of:

A/B testing, audiences, retargeting, psychology, offers, messaging, ad types, creatives & funnels.

He covers e-comm and lead gen, so it'll apply to what you are doing.

And, he shares the 6 targeting types that you must consider when preparing to run Facebook Ads:

Email subs, website visitors, fb page likes, fb page engagement, instagram page engagement, and if relevant - facebook friends (friends of fb likes - a cool 'hack'!)

There is a goldmine of information in this interview to help change the way you approach & run FB ads.

Don't miss this and be sure to take notes!

Connect with Azriel:
https://ratzpackmedia.com
https://www.facebook.com/ratzpackmedia/
Connect directly on Facebook (Messenger): Azriel Ratz

Thank you!

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In this new episode, in part 2 of the Facebook Ads Audit process, I discuss the finer details of the actual FB account audit.

The results from this audit will have a positive impact on your overall ad campaigns. This is a proven audit process that works, over and over again, and in any market.

However, the most important success factor of your advertising is not the traffic, although traffic is a starting point. It's going to come down to your funnel.

The steps to a successful e-com/lead gen sales boil down to these 5 steps in a process:
Creation and use of smart funnels
Ad concept testing
Optimization
Maintaining
Scaling

The document (download below) shows the framework and more details.

Reference to part 1 of the facebook ads audit (agency version):
*Find the first part in episode: #020

⬇️ Download a copy of the free document (PDF) here:
https://chaosmap.com/docs/facebook-audit-account-detail-part2.pdf

At the agency, we have core areas of focus for any FB advertising project/campaign. See below.

Focus Areas

• Profitable Ad Spending
• Retargeting
• Facebook Pixel Management
• Targeted Audiences (where your buyers live!)
• Lookalike Audiences
• Advanced Ad Strategies
• Converting Ad Copy
• FB Algorithm Expertise & Knowledge
• Reporting and KPI Summaries (updated weekly)

Interested in getting personally coached by Jon to develop traffic, leads and sales? Or, you want to get started with a full service FB paid media engagement?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

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In this episode, I'm excited to share how Janet E Johnson, from www.janetejohnson.com provides big wins for her clients. This is both from a social media agency perspective, as well as a trainer, speaker and coach. I've known Janet since 2016, when we spoke at a Social Media Conference in Minnesota.

Janet E Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998.

She runs a social media agency and training company. Specialties are Facebook and Instagram marketing and ads, Pinterest, Content and Video Marketing.

She is also the host of a popular marketing podcast, Business Growth Time.

In her career, Janet has worked with large brands, as well as local business and entrepreneurs.

She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Entrepreneur, Inbound.org, Ecommerce Business School and a number of other top publications.

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Interested in getting personally coached to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

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In this episode, learn the 4 step process to getting more client or patient appointments with webinars and automatic scheduling.

You'll see how this approach of automation, strategies and set of tools can bring your customer acquisition to the next level!

⬇️ Download a copy of the FREE document (PDF) here: https://chaosmap.com/docs/client-sales-process-for-appointments-chaosmap.pdf

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Visit: https://chaosmap.com/talk and select a time that works for you.

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In this episode, you'll learn the 2-step approach we use to enable new prospects (clients) to see our process, educate them, help them while we position relationships for advertising success.

It's about creating a helpful information flow that works for them as much as it does for you.

You'll see how an audit in this manner positions you as the expert and the agreements that can come out it.

This is The Ultimate Facebook Ads Audit PART 1 - Agency On-boarding Edition: "Introducing The Online Sales Growth Structure For Advertising Audits"
#chaosmap

Want more? --> www.chaosmap.com/talk

FREE Download of the audit/onboarding framework:
https://chaosmap.com/docs/facebook-audit-agency-review-online-growth.pdf

Please add a "like" review to this podcast if you enjoyed it.

On YouTube:
https://www.youtube.com/watch?v=_xz4XNOiu8s

In today's episode - learn the insider strategies and NEW thinking on what it takes to massively grow your business in local markets. from the master of local marketing, Mr. Ben Stocks.

Here's a bit on his background:

- Started a business (a gym) at a young age (20) and never looked back
- Had no trouble working long hours with a ton of "manual labor" put in but until he learned marketing he was always STUCK and had no growth in the business
- Learned from the best and continue to, and now he helps businesses (mainly local) 2-10X their revenue using sustainable and predictable marketing strategies

You'll hear about the top issues facing any local business owner and what you should consider before just adding "traffic" to your website and social media assets.

Connect with Ben here: MeetingwithBen.com

Broadcast with Jon Rognerud from Chaosmap.com

In this episode, I cover 5 funnel frameworks to building your own webinar (VSL style) funnels.

These types of funnels, using webinars or Video Sales Letters (VSL) brings in millions for companies across the globe.  Have you tried these?

We use them for clients too and they are very effective for driving appointments and sales, when done right.

First, you must understand the basic frameworks. Second, pick the one that matches your business optimally, and start driving traffic to it.

BONUS:

You'll also learn about the MVF (minimal viable funnel) - and how adding more value at the top of your customer journey can shorten the user experience, and bring leads and sales faster to your organization.

#chaosmap

https://www.chaosmap.com/book-me displays a calendar where you can pick your own time to meet.  If you want us to show you how you can implement this for your own business, we can talk about that. There may be an opportunity.

Go! 

More details and transcript on:

https://chaosmap.com/podcast-media-and-marketing/ 

(A bit of audio was cut off due to a mic problem).

Thanks to David Vogelpohl and the entire www.wpengine.com team for providing such great technology and business leadership!

--- Hi David & Welcome! Please introduce yourself: Awesome, thanks Jon.

I’m the VP of Web Strategy at WP Engine and my role is in leading teams supporting WP Engine’s contributions to WordPress Core, supporting technology partners in the WordPress ecosystem, and I am also the StudioPress brand lead within the WP Engine business.

I’ve been in digital since 1996 and have worked both in-house and owned my own WordPress digital agency.

I have experience leading teams building and optimizing digital revenue strategies across a wide variety of industries.

I’m a regular speaker at technology and digital marketing events where I leverage my technical business background to bring marketing insights to nerds and nerd insights to marketers.

--- What are you working on now, and what are some exciting new things in "digital"?

One of the most exciting things I’m working on now are updates to the Genesis framework and StudioPress themes to help make building WordPress sites easier than ever.

Genesis 2.8 (released in January) includes a demo content auto-loader that turns hours or days of setup time loading demo content into minutes.

Using themes built with Genesis 2.8, users can quickly load in demo Gutenberg blocks and requisite plugins for the kind of site they’re building. The Gutenberg blocks are also re-usable, which makes it easier to use elements again and again as site owners continue to evolve.

I’m excited about Genesis 2.8 and the demo content auto-loader as it helps solve “the most annoying problem on the internet”... “My theme doesn’t look anything like the demo!!!”

On digital trends: One of the more interesting and effective things to emerge in the last few years is account based marketing (ABM) or using retargeting and ad networks to get the right ad to the right person or group of people.

Having the power to put ads in market in this way gives marketers the ability to tailor messages and funnels like never before. Additionally, sales teams and marketers are also more tightly connected than ever.

Through ABM, marketing teams can literally help close the deal with direct and exact knowledge of the stage of the deal and perhaps the right information to present.

Of course with the power of ABM comes great responsibility to make sure you’re getting the right level of consent and being on top of your data retention strategies (in various forms depending on geography) in order to drop the pixels to place targeted ads; however, once you master navigating the waters of consent, ABM can be a powerful arrow in your quiver.

--- In your professional journey, David - what are some BIG learned lessons along the way?

Every one of us is on a non-stop mission to spin plates. We spin plates at home keeping things clean or paying our bills. We spin plates at work keeping our inbox clear, or as leaders.. keeping our teams moving in the right direction.

Early in my career as a leader as I moved from team to team spinning my leadership plate I would spend a lot of time teaching people how to spin the plate “perfectly”, rather than working with my teams to figure out the best way to spin the plate.

The result of this approach was that when I returned to the plate later, things had gotten worse. The plates were wobbling and weren’t spinning in the “perfect” way I left them.

The instructions had gotten lost, processes broke down, and the structure I had left experienced entropy as structures tend to do.

After experiencing degraded plate spinning, I got some advice from a few smart friends and changed my approach.

Instead of focusing on how the plates where spinning, I started focusing on how to support my teams at being better plate spinners. What strategies could they come up with to spin the plates in the perfect way?

The result of this approach was that when I came back to the plates, they had actually gotten better! Now there were 3 plates spinning and laser beams keeping the plates from wobbling.

It was incredible. The lesson I learned was that by focusing on helping your teams evolve their strategic thinking and operational execution abilities, you can scale your leadership impact exponentially and help create the next generation of leaders to help push your business forward.

--- Biggest insight, distinction or takeaway?

Focus on performance as a product.

How your visitors experience your brand is key to you getting them to open up their wallets, click on your ads, or fill out your lead form.

Just remember that in a world of questions, the fastest answer wins.

Read more about the initiatives David supports at www.wpengine.com/blog  and www.studiopress.com/blog

Follow David on Twitter at www.twitter.com/wpdavidv 

Creating landing pages for your ad traffic is really not that complex. However, most business owners I speak to have no real understanding of the psychology, layout and technical aspects of building highly converting landing pages.

In this podcast, I talk about the essential items you must include to get better converting pages, and that will ultimately result in better quality leads.

The recording was cut short, but if you'd like the presentation and download of the page framework, just reach out to me on [email protected]

Corporate site: www.chaosmap.com

If you are the owner or a partner in a professional services business (plastic surgeon, med spa practice, law office, accounting firm, real estate broker, financial planner, management consulting firm, training and development company and any higher end service based business) - make sure you listen to this podcast episode completely!

I'll take you through the most common online problem of capturing essential lead data, and what to do with it. Most often, 80%+ of essential customer, client or patient data is lost because of poor or no follow-up. 

But...that's not the biggest issue still.  It starts by providing a unique, and highly engaged user experience that sets the right expectations.

Listen while I outline the main problem, and solve it by offering different and new ways of thinking, and how to design a funnel experience that your user-base will love! (and so will your chief financial officer)

Original broadcast - Live Facebook: https://www.facebook.com/ChaosmapMarketing/videos/209917479853395/

Get more information here: https://chaosmap.com