Deep Dive with Fuel Media and Marketing

Media Auditing, the US Perspective

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In this deep dive Oli and John are joined by Matthew Reiss of AMI and Partners, based in Colorado USA. Matthew gives his unique perspective as a truly independent media auditor in the USA, discussing with Oli and John topics such as:

  • US vs ROW audits, deal letters and tolerances
  • Recent US Media Audit acquisitions and how this has impacted the market
  • What does it mean to be an independent auditor now?
  • Media value swaps, between channels such as TV and Online
  • The reverence with which agencies are held in the USA 
    • ...more
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    Deep Dive with Fuel Media and MarketingBy Fuel Media and Marketing