In this deep dive Oli and John are joined by Matthew Reiss of AMI and Partners, based in Colorado USA. Matthew gives his unique perspective as a truly independent media auditor in the USA, discussing with Oli and John topics such as:
US vs ROW audits, deal letters and tolerances
Recent US Media Audit acquisitions and how this has impacted the market
What does it mean to be an independent auditor now?
Media value swaps, between channels such as TV and Online
The reverence with which agencies are held in the USA