Media Camp with Sergey Ross

I’m reviewing a brilliant book by Seth Godin “Linchpin”. It has changed the way I think about marketing and success and I hope you too will appreciate an extremely powerful ideas Seth communicates.

Here, I give a quick overview of 5 major lessons that define what it takes to be a linchpin.

If you find it helpful (or have feedback), email me to share your thoughts. I value your opinion.

Find out more at https://sergey-ross-podcast.pinecast.co

What a lot of entrepreneurs and business people who know Salesforce brand don’t realize is that Marc Benioff is one the best marketers ever.

He was able to build one of the world’s best known brands Salesforce by doing things very differently from other CEO’s.

So on this episode I’m sharing some of the coolest marketing moments from the book “Behind the Cloud” that you can learn from and apply in your business or personal brand.

Here are some of the things I talk about:

Don’t be afraid to take a stance against something

CRUSH your customer’s biggest hesitations

Nail Market Positioning

And more….

I hope you enjoy this one and I’ll have more book reviews for you in the future.

And before you go, drop me a message on LinkedIn and share what your impressions and opinion.

Find out more at https://sergey-ross-podcast.pinecast.co

If you want to build an impactful company and achieve a lot in business, listen to these 20 lessons from Sam Walton, the founder of Walmart.

In this episode I’m reviewing one of the best business books ever written: Sam Walton Made in America.

Why is it so good?

Sam shares what business lessons he learned over decades of tireless work. From running his very first retail store in 1945 to going public with a massive network of Walmart stores and becoming a billionaire.

Here are some of them:

Commit to your business

Listen to everyone in your company

Capture Your Ideas

Learn by Doing

Control your expenses better than your competition

I hope you enjoy this one and I’ll have more book reviews for you in the future.

And before you go, drop me a message on LinkedIn LinkedIn and share what your impressions and opinion.

Find out more at https://sergey-ross-podcast.pinecast.co

In this solo episode I’m sharing top lessons I’ve learned from Peter Thiel’s book "Zero to One".

I encourage you to read the whole book to truly understand how Peter looks at competition, technology and building world class companies.

You can get the book here.

I hope you enjoy this episode.

And before you go, drop me a message on LinkedIn LinkedIn and share what your impressions.

Find out more at https://sergey-ross-podcast.pinecast.co

Everyone talks about success, growth mindset, hustle, drive, but how do you fit it all in your context? From your own values perspective?

That’s why I’m trilled to have Adam Lacombe (Director of Demand Generation at Crowdriff) on the show talking about essential ingredients of success and fulfillment for personal growth.

Here are the main ares we drill into:

Why it’s important to not be liked by everyone and care for everyone’s opinion

Why scarcity mentality is a major obstacle in achieving success

Why consistency is huge for your success in any area of life

How to approach your work-life to avoid burning out

I hope you enjoy this interview and apply what learn in your work.

And before you go, drop me a message on LinkedIn and share your impressions and opinion.

You can connect with Adam on LinkedIn and follow him on Twitter

Also, be sure to check out his amazing blog posts on Medium

Mindfulness book Adam has mentioned on this episode:

Find out more at https://sergey-ross-podcast.pinecast.co

Look, data privacy and AI is something that we’ll be talking about a lot more very soon. Facebook data misuse stories are just a start.

So today I’m talking to Hessie Jones who has been focused on AI and privacy for years during her long career in tech.

Here’s what we are diving into:

How big tech companies are misusing our data and what AI will add into the mix

Facebook and data breaches

Launching Yahoo Community in Canada and how it changed Hessie as a marketer

Addiction of social media

Hessie is a digital strategist with more than 20 years experience in banking, technology, and advertising. She worked at companies like Yahoo!, Citi, Cerebri, ONE Advertising, Aegis Media and many others.

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Connect with Hessie on LinkedIn & Twitter

Books mentioned in this interview:

The Black Swan: Second Edition: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility

Sapiens: A Brief History of Humankind

Find out more at https://sergey-ross-podcast.pinecast.co

In this episode I had a pleasure to sit down with Gary Fearnall to talk about career choices, adaptable mindset and emerging technologies in finance.

Here’s what we are diving into:

Gary’s career choices and how he approached it

What does it mean to be happy professionally

LinkedIn as a platform and how it has evolved

What does a sales lead must understand in 2019

Gary has been in general management, sales and business development leadership roles for Linkedin, Rogers, The Globe and Mail, CTV and Cineplex Entertainment.

Recommended books on the episode:

The Challenger Sale: Taking Control of the Customer Conversation

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Connect with Gary on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co

OK, this episode is for dedicated learners in business and well, life. I’m thrilled to have Alan Smithson (CEO of a company MetaVRse) as a guest on the show.

We go deep into the hardships of running your own business, education system and psychology behind being a continuous learner.

So here are a few topics we discuss:

How Alan got through the darkest times of his life after losing everything at one point

AR/VR and the future of educational system

How can you avoid anxiety, manage stress and live a happier life

What people get wrong in networking (and how to make it work)

Pace of innovation in tech right now

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Connect with Alan & check out his own podcast:

Custom VR/AR Solutions

Hot new tool with a potential to automate your LinkedIn activity

Books Alan mentioned on this show:

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

The Success Principles(TM) - 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be

Principles: Life and Work

Find out more at https://sergey-ross-podcast.pinecast.co

I was looking forward to this interview for 3 months. If you are a constant learner and practitioner, you will find tremendous wisdom in this interview (regardless of the industry).

I’m talking to Kunal Gupta, the CEO of a global tech media company called Polar.

Here’s what we discuss:

Self-Awareness and the difference between pleasure and happiness

Personality tests and Myers Briggs

Minimalist lifestyle and why material things don’t matter

Meditation practice, is it really worth it?

The art of focus: doing less and achieving more

Kunal Gupta is the CEO of Polar; a global tech business that works with major media companies and publishers (like Adweek, Bloomberg, usatoday, telegraph). He is also joined a Marketing Magazine’s 30 Under 30 list.

He’s got an extraordinary blog that I highly recommend to review here.

You can connect with Kunal on LinkedIn or his web page.

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Find out more at https://sergey-ross-podcast.pinecast.co

Want to be more successful in your career? I had a pleasure to have Mitch Solway on the show to break down how to approach your ideal job and career journey.

Mitch has been a VP of Marketing in a number of tech companies like Lavalife, FreshBooks, Vidyard, ClearFit and FundThrough.

We cover a wide range of topics, but the underlying theme is marketing and business.

Here’s what you’ll know more about:

Finding a company you want to work for

How to be successful in your job

What’s it like to market a dating service back in 1993

Setting the right focus & goals in marketing strategy

What is the role of a fractional CMO

Before you go, please leave a ⭐⭐⭐⭐⭐⭐ review on Apple Podcast and share the podcast with your friends! Be sure to check out more insights on my LinkedIn page.

Follow Mitch on LinkedIn and his Website

Find out more at https://sergey-ross-podcast.pinecast.co