In this episode of Voices of Leadership, we sat down with Jason Fishman, founder of DNA @DigitalNicheAgency , and another fellow @ForbesCouncils member, to discuss investor marketing, crowdfunding, and what founders often misunderstand about raising capital. This conversation breaks down the strategy, math, and communication required to run a successful Reg CF or Reg D campaign.
Jason shares how his agency has supported more than 500 companies through investment crowdfunding campaigns. We discuss why investor acquisition is different from traditional digital marketing, how the median Reg CF investment of $1,716 impacts campaign planning, and why audience size and momentum matter more than most founders expect.
Beyond capital, Jason explains how the best campaigns build community, credibility, and long-term strategic partnerships.
This episode is for founders, CEOs, and operators preparing to raise capital and looking for a more structured, realistic approach to fundraising.
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WHAT WE COVER:
* Investor marketing vs. traditional digital marketing
* Reg CF and Reg D basics for founders
* The math behind crowdfunding campaigns
* Common fundraising misconceptions
* Why communication builds investor trust
* Turning a raise into long-term growth
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KEY TAKEAWAYS:
* Investor marketing requires focused strategy and planning
* Audience building should start before launch
* Traffic and KPIs determine real fundraising outcomes
* Clear communication strengthens investor confidence
* Capital raises can create value beyond funding
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TIMESTAMPS:
00:00 Introduction to Jason Fishman
03:17 The Journey into Investor Marketing
06:10 Understanding Investor Acquisition
09:18 Fundraising Pain Points
12:17 Marketing in Crowdfunding
15:01 Strategic Partnerships
18:17 Communication as a Leadership Skill
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ABOUT VOICES OF LEADERSHIP:
Voices of Leadership features founders and business leaders sharing real lessons from building and leading companies.
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Connect with Jason Fishman on LinkedIn: https://www.linkedin.com/in/jafishman/
If this was helpful, share it with another founder preparing for a capital raise.