"Let's tattoo design fiction on our arms... or legs!"Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.Design fiction, as a kind of idea prototyping, will help to inspire and image the future.

"A story should make a larger point about human experience and the world."Brian Reed is a producer at This American Life, the creators of the recent mega hit podcast Serial. He gives an insight about important basic elements to be able to craft a good story.In This American Life, he and his colleagues focus on three things: action, reflection and stakes. Put together, these become really powerful. But you also need to think about motion when telling a story, as this will pull people forward and make them actually listen.

"The most interesting place to be is at the border between the known and the unknown, and how you handle your life there."What are you doing right now? What is important to you? Should you do it differently? Are you already on the right track?These are questions that social entrepreneur and politician Uffe Elbaek invites us to reflect on. Combined with four personal stories, he talks about how the people we meet, and the mistakes that we make, have an influence on our worldview and how we go about things.

"If we don't allow ourselves to waste some of it, time can turn on us."Author Eva Hoffmanpoints to the fact that lived time today is a highly valuable entity. She speaks of how digital technology has changed our perception of time, whilst our body and mind still follow its own biological pace, playing a vital role to our well-being.Therefore, to really experience our experiences, we occasionally need to unwind - and unplug.

"A sketchpad can go places cameras cannot look."For Molly Crabapple, art is the discipline of seeing. Together with her sketchpad, she has been able to see things cameras couldn't - portraying Guantanamo Bay prisoners, Occupy Wall Street protesters and Syrian refugees.Molly talks of the importance of drawing in a networked world, where there are more images than ever before. She also challenges us as listeners to draw. Because even though it can't change the world, it might make us see it a bit differently.

Johanna Koljonen's opening words for The Conference 2014.

Eva Hoffman interviewed by Andreas Ekström from Sydsvenskan.

"Why is it so hard to change our behaviour on an every day basis?"Nudge and behavioural design expert Sille Krukowexplains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.