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Start with a newsroom built from scratch in Belize. Add decades across TV, digital, teaching and public media. Now meet the throughline: a fierce commitment to service, collaboration and stories that help people live better where they are. Managing editor Holly Edgell of NPR’s Midwest Newsroom joins us to talk about leading a dispersed regional team covering Iowa, Kansas, Missouri and Nebraska—and why the “slow cooker” approach to reporting still wins trust.
We dive into the craft behind collaborative journalism: coaching local station reporters on deeper stories, co-publishing across platforms and turning embargoed research into reporting that tests assumptions and centers real people. Holly shares standout coverage on housing—affordability, safety, climate resilience and insurance gaps—along with explainers on rural access and labor that move beyond headlines to accountability. She also pulls back the curtain on her day-to-day: Zooms across four states, careful editing pipelines and the art of translating regional reporting into digital, radio and social formats that reach audiences where they actually are.
The conversation also tackles the hard part: funding instability, audience fragmentation and how public media can adapt without losing its soul. Holly makes a compelling case for understanding who’s listening and reading, not just what’s produced; for convening civil, community-based conversations across widening cultural divides; and for building partnerships that amplify impact. For PR pros, she offers a playbook on pitches that land—specific, data-driven, aligned with coverage—and the red flags that guarantee a pass.
We close with what keeps her grounded: puzzles, travel, creative writing and narrative podcasts like Criminal that prove spare, human storytelling still cuts through the noise. If you care about local news that serves, regional reporting that collaborates and journalism that earns trust, you’ll want to listen.
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Belize Prize for Investigative Journalism
Celebrating and elevating investigative reporting in Belize. Co-founded by Holly, the prize recognizes journalists whose work drives accountability and strengthens democracy.
Playing in the Light by Zoë Wicomb
A powerful novel exploring racial passing and identity in South Africa—one of the books that recently inspired Holly.
Midwest Newsroom – NPR Regional Hub
Explore in-depth reporting from across Iowa, Kansas, Missouri and Nebraska, including stories edited and produced by Holly.