In Episode 4 of Media in the Margins, Becky Beamer speaks with Liz Kelly Nelson, founder of Project C and co-developer of The Independent Journalism Atlas, about whether creator-led journalism is becoming a viable media system —or whether it remains a fragile, under-supported space.
Liz brings nearly 30 years of journalism experience, including leadership roles at AOL, The Washington Post, USA Today, Gannett, and Vox. In this conversation, she traces how talented journalists began leaving legacy institutions to build newsletters, YouTube channels, podcasts, and platform-native ventures not because journalism was dying, but because distribution, autonomy, and audience relationships were changing.
The episode focuses on the infrastructure gap: funding, business models, platform dependency, credibility standards, creator support systems, IP ownership, AI transparency, and the need for funders and institutions to recognize creator journalists as part of the future of public-interest media. Liz defines independent creator journalism as acts of journalism distributed across platforms like TikTok, YouTube, Substack, Beehiiv, Twitch, Reddit, and others, outside the umbrella of legacy news brands.
Guest Bio
Liz Kelly Nelson is a journalist, educator, media strategist, founder of Project C, and co-founder of The Independent Journalism Atlas. Her work focuses on building sustainable infrastructure for independent, creator-led journalism. Project C describes itself as a research hub, community, and strategic home for journalists building audience-driven media ventures outside traditional institutions. The Independent Journalism Atlas identifies Nelson as co-founder and founder of Project C, with experience leading teams at Vox, USA Today, Gannett, and AOL.
Key Themes
Creator journalism as infrastructure
The business model problem
Why funders are interested but risk-averse
The Independent Journalism Atlas
Sustainability, standards, and credibility
AI use, disclosure, and audience trust
Links
Project C: https://projectc.biz/
The Independent Journalism Atlas: https://journalismatlas.com/
Project C Newsletter: https://newsletter.projectc.biz/
Ethics & Transparency
This episode is part of Media in the Margins, a public-facing research and journalism project. We treat journalism as an evolving process built through dialogue, transparency, and revision. Editorial control remains with the host and production team, and any corrections, updates, ethics notes, or source links will be documented in the show notes:
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