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Media Makeover | Podcast Strategy for Businesses episodes
- How Private Practices Can Combat Misinformation with a Podcast
If you're a private practice founder, or the marketing lead who just got handed the podcast, this one's for you. In this episode, I share how a podcast helps your practice address misinformation online, using a sunscreen episode we produced for one of our dermatology client as an example. We get into why the algorithm keeps your social content in front of people who already agree with you, how long-form content gets found on Google, YouTube, and AI search, and why the tone you take with misinformation tells prospective patients how you'll treat them in the exam room.
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
In this episode you’ll learn:
Why the social algorithm mostly shows your educational content to people who already trust you, while a podcast can reach people still searching for answers through Google, AI search, and YouTube's suggested videos.
How long-form content gives physicians the time to address the fear behind the misinformation, like explaining chemical vs. mineral sunscreen or suggesting UV-protective clothing, with nuance a short clip can't hold.
How your response to misinformation signals how you'll treat patients, and why leading with compassion over snark builds trust with the prospective patients watching.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
12 min - The 4 Things You Lose Without a Podcast Strategy
Hosting is hard, and it gets a lot harder when you launch without a plan. Most of the inquiries we got this summer were about equipment, video vs. audio, and editing, and almost none were about what the show would cover by episode 50. In this episode, I break down the four things you lose when you launch without a strategy (momentum, visibility, leads, and a full content ecosystem) and how we build each one into our launch process and Media Makeover.
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Resources mentioned:
Media Makeover Service at Novice Studios
In this episode you’ll learn:
How a batch recording day lets you test formats like interview, solo, and Q&A and keeps your momentum going after the launch buzz wears off. We use it to record your three launch episodes, trailer, intro/outro, and promo clips in one session.
Why your show should be on YouTube, Apple Podcasts, and Spotify at minimum, and why you should own every login so no production company can hold your RSS feed hostage.
How to turn anonymous listeners into trackable leads with a contact form, newsletter signup, or lead magnet, so you can actually measure ROI from your podcast.
How one recording session can become social clips, SEO- and AI-optimized blog posts, a weekly newsletter, and carousels when you plan the content ecosystem from the start.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
13 min - 11. Optimize Your YouTube Channel to Grow Your Podcast | Playlists, Tags, YouTube Podcasts, and More!
Having a presence on YouTube has been a game changer for my clients and their podcast growth, but there are some optimization tips that will bring more impactful growth with less effort. In this episode, I share tips you can implement this week to grow your podcast.
If you want to put the fuel back in your podcast fire with fresh branding, a full audit of your analytics and content, and a clear growth strategy, you need a Media Makeover! https://novicestudiosclt.com/mediamakeover
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Resources mentioned:
Create a Podcast in YouTube Studio
Some key takeaways from this episode include:
If you’re not already posting video versions of your podcast on YouTube, make that your first step. A graphic or animation over the audio of your episode is a good start, but it’s not going to bring much growth over time.
Organize your videos into playlists according to your content themes. Make the titles of the playlists searchable, and organize the playlists on your channel landing page.
Make sure you’re keeping your channel keywords, summary, and links up to date. Not only does this help with search, it also makes sure your viewers know if your content is a good fit for them as quickly as possible.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
26 min - 10. The Art of the 5-Minute Podcast | What It Takes to Produce a Short & Sweet Show with Janna Carlson
Producing a long podcast episode can feel super overwhelming, but there’s very specific preparation you need to do for a 5-minute podcast episode as well. In this episode, my friend Janna Carlson of Studio Rocket Web Design, joins us to share her experience of quitting social media, producing a 5-minute podcast to nurture prospective clients, and her experience as a digital nomad. Janna and her husband, Jeremy, run the company together. They’re currently living abroad as digital nomads in Portugal!
Connect with Janna!
Studio Rocket Web Design
The 5-Minute Podcast
LinkedIn
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Resources mentioned:
Should You Start a Podcast or YouTube Channel First?
Some key takeaways from this episode include:
Podcasts are a game changer for connecting with potential clients or audience members who are brand new to who you are and what you do. Regardless of the length of your podcast, keep connection at the forefront.
Planning, recording, and editing a 45-minute podcast is really overwhelming for a lot of people, but a 5-minute podcast is way more accessible. Shorter episodes make it way easier to be consistent.
For Janna, taking a step back from social media gave her a bigger sense of calm, improved her mental health, and left space for her to do more mindful activities. For what it’s worth, leaving social media actually improved her podcast downloads instead of hurting them!
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
32 min - 9. Lessons Learned From Hitting 100 Episodes… Five Times
We’ve had four clients hit the 100 episode milestone in the last six months, five clients hit it total (one was in March 2022), and our 6th client will hit it by Q2 in 2024. Of those five clients, only two have worked with us starting from their launch, so I wanted to share the different paths they’ve taken to get there to encourage you! If you dream of having a podcast library in the triple digits, this episode is for you!
Learn more and apply for our Podcast Launch packages (Psst… podcast listeners get 10% off through Nov. 30th)
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways include:
The first thing that all these podcasts have in common is that they started. You cannot get to 10 episodes, 50 episodes, 100, 200+, if you never even have one episode.
There is no shame in changing how often you upload or what day you upload. Will it affect your numbers? Yes, but adapting your show to help you keep going is way more important than a temporary dip in downloads.
If you don’t vibe with your producer, or you don’t have the time and energy to do your own thing, you won’t make it to those triple digits. Hire a knowledgeable team that you enjoy working with!
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
16 min - 8. The Overachievers Guide to Knowing When to Quit | Comeback Era Pt. 2
Welcome back to my Comeback Era series, where I’m sharing the behind-the-scenes of my life and business over the last year. One of the biggest parts of healing for me this year has been recognizing when I’m holding onto a goal that’s no longer serving me, so in this episode, I’m sharing how I realized that I tend to hold onto things for too long, and how I’ve been working through what it’s time to let go of.
Resources mentioned:
Free Podcast Launch Guide
Learn more about our Podcast Launch packages (Psst… podcast listeners get 10% off through Nov. 30th)
Watch to Part 1: Behind the Scenes of the Hardest Year of My Life
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways from this episode include:
Where is comparison or perfectionism causing you to hold onto goals or visions that don’t actually align with your heart? Our idea of a “perfect” mom or business owner is aspirational, but you’re not a failure if you don’t fit that mold perfectly.
Is your identity too closely tied to your success in a certain aspect of your life? Instead of your business being your “baby,” can you separate yourself from it in a healthier way?
In a hard season, it’s so easy to get caught up in a “why me?” victim mentality. Let yourself wallow for a bit, and then, refocus your attention to what you can actually control.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
21 min - 7. What You Need to Launch Your Podcast In 2024 (Or Before The New Year!)
We are in the last quarter of the year, so if you had a goal this year to launch a podcast, we are in the home stretch to accomplish that. You might also be looking forward to Q1 2024 for your podcast launch. Either way, in this episode, I’m sharing all the things you need to launch a podcast in the next six months, and some ways we can support you with that goal!
Resources mentioned:
Free Podcast Launch Guide
Learn more about our Podcast Launch packages (Psst… podcast listeners get 10% off through Nov. 30th)
Listen to Episode 1: Don’t Launch a Podcast Without These 4 Things
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways from this episode include:
What are the three words you want people to use to describe your podcast? These will inform everything from the topics you cover, to the music you choose, to how you deliver your content from a production standpoint.
You need a content strategy! Decide the length and frequency of your podcast, where and how you’ll promote your episodes, and where the content from your show can be repurposed for maximum exposure.
Launch with three episodes. That might sound overwhelming, but it gives your audience the ability to binge your content from the jump, which maximizes your total launch downloads, and lets them preview the different formats or episode types they’ll hear on the show.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
25 min - 6. Maintaining Your Podcast During a Busy Season
Speaking from my personal and professional experience, when people hit a busy season in their life or business, their podcast is the first thing to go. This can put a halt on their growth goals and make it difficult to get back into posting. In this episode, I’m sharing how to keep your podcast going during a busy season without adding too much more to your plate!
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways from this episode include:
One of the easiest ways to make your podcast more manageable during a busy season is to shorten your episodes. Focus on 1-3 actionable points per episode to make them valuable but succinct.
If your podcast is mainly solo episodes, that can take a long time to prep. Focus on interviews temporarily so you can just write a standard list of questions and record a bunch of interviews back-to-back.
If all else fails, re-release old podcast episodes. Start with the most downloaded episodes for max listenership. Just record a new intro to edit into the beginning.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
12 min - 5. BTS of the Hardest Year of My Life and How I’m Making My Comeback from My Flop Era | Comeback Era Pt. 1
If you know me personally, or follow me on social media, you know this has been a really hard year for myself and my family. In this episode, I’m sharing all the things (okay, most of the things - my family’s privacy is very important to me!) that have been going on behind the scenes, and - more importantly - the actionable steps I’ve been taking to exit my flop era and get back in the game.
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways from this episode include:
Medication was a life changing tool for me this year. I didn’t realize how much stigma I still carried around mental health treatment even though I consider myself an advocate for mental health care.
Getting ready - meaning putting on “real clothes” and doing my hair and makeup - has made me feel human again. My confidence is better, I feel more energized going into the day, and I don’t cringe when I catch my reflection in the mirror.
This difficult season has exposed where there are cracks in the foundation of my life and business. One of the things helping me make a comeback is facing those issues head on to feel a better sense of control and move the needle forward.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
23 min - 4. Why You Need a Podcast Producer… Not Just an Editor
When podcasters are ready to outsource, the first person they think of is an editor - but that’s just one key to the podcast puzzle! In this episode, I’m sharing why a podcast producer should be your go-to person instead of a standalone editor to make sure you stay consistent and employ a strong growth strategy.
Keep the party going!
Download our free Podcast Launch Checklist
Sign up for the Novice Notes email newsletter
Book a Discovery Call with Kristen
Some key takeaways from this episode include:
If you have a team member take on your podcast instead of outsourcing, they might do an amazing job, but the show will eventually fall to the wayside in favor of client-facing work.
Editing is the first thing people outsource, and it is cheaper to hire an editor instead of a podcast producer. BUT, editing is just one piece of the podcast puzzle and there is still a lot of work left to do when the edit is done.
When you have a podcast producer, you can rest assured that your episode is going to get done on time, with all the bells and whistles including SEO optimized title, YouTube thumbnail, show notes, all the things!
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
Connect with Novice Studios:
Instagram
LinkedIn
YouTube
Website
16 min
About Media Makeover | Podcast Strategy for Businesses
From the publisher's feed
Hosted by Kristen Stegall, CEO of Novice Studios, Media Makeover is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your…
podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.