Media Masters

Media Masters

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Media Masters episodes

  • Media Masters - Robert Safian
    Robert Safian is the Editor of Fast Company. In this in-depth interview, he reveals the strong sense of purpose behind the business and how this infuses their reporting; discusses how to stay flexible in a fast changing environment; explains why metrics are sometimes overrated; debates the difficulties of monetising an audience, and the struggle to make money in media; and waxes lyrical on the importance of company culture.
    49 min
  • Media Masters - Zillah Byng-Thorne
    Zillah Byng-Thorne is the CEO of Future plc, publisher of many best-selling magazines and media brands. In this in-depth interview, she walks through her career from accountant to media CEO; explains how a relentless focus on profit put the company back in the black from a £35m loss, searching for new revenue streams and fighting back against adblockers; and shares her ideas to get more senior women in the media.
    51 min
  • Media Masters - Perez Hilton
    Perez Hilton is an American entertainer and popular blogger, founder of the eponymous celebrity gossip site. In this in-depth interview, he explains what has made "Hollywood’s Most Hated Website" a success, outlasting many others; divulges the frustrations of his job and the pressures and intrusion of social media; reveals a ‘ton of regrets’ over historic celebrity feuds; shares his thoughts on Castro’s death after his inaccurate announcement in 2007, and why he isn’t optimistic about the future for Cuba; gives advice to the younger generation of bloggers, and discusses his commitment to sheer hard work as the only route to success.
    58 min
  • Media Masters - Steve Crabtree
    Steve Crabtree is Editor of BBC Horizon, the world's longest-running science documentary. In this in-depth interview, he discusses his 'humble origins' as a self-described ‘local lad’ from Barrow-in-Furness. After dropping out of school with no qualifications, he worked at the shipyards painting nuclear submarines, reading comic books and playing in a local band - but determined to succeed in media, he took a creative arts degree and moved to London. Now Editor of the very programme from which he was initially rejected, he discusses how the programmes are made, the challenge of making science accessible to the public yet maintaining ‘journalistic rigour;' and reveals how the current BBC restructuring will affect the show’s future.
    1 hr
  • Media Masters - Jim Impoco
    Jim Impoco is the Editor-in-Chief of Newsweek. In this in-depth interview, he talks through the recent resurrection of the iconic brand, and the 'exciting opportunity' it presents to reinvigorate long-form journalism; argues for still further editorial risk-taking and innovation to tackle 'post-truth' social media; describes the current newsroom operation and the process of creating the ideal Newsweek cover story; and recalls the now-infamous 'Madam President' double cover furore - an ironic end to the ‘bitter and toxic’ 2016 Presidential debate, which instead saw a win for her opponent.
    51 min
  • Media Masters - Alan Murray

    Alan Murray is the Chief Content Officer at Time Inc, responsible for its journalism across the whole company - 7,200 employees, 150 million readers, and 100 global media brands including People, TIME, Sports Illustrated, and Entertainment Weekly. He is also Editor in Chief of Fortune. In this in-depth interview, he discusses his new role - the opportunities and challenges for legacy brands embracing digital; connecting with emerging talent and trends; interacting with 80,000 readers on his daily personal e-newsletter; and shares what he learned at two decades at the Wall Street Journal, including the ‘sacred’ relationship with the reader, and the overwhelming importance of truth; how 9/11 forced a career change, and why the Monica Lewinsky scandal nearly made him leave journalism forever; and why all ambitious fledgling journalists should learn... to code.

    42 min
  • Media Masters - Henry Blodget
    Henry Blodget is the founder and Editor-in-Chief of Business Insider. In this in-depth interview, he explains how he created one of the most successful business publications in the world, from the jaws of ‘humiliating’ defeat - taking the site to 100 million readers, 300 employees, and a $343m sale. The self-confessed ‘news addict' argues we're in the ‘golden age’ of journalism; welcomes Facebook as a generator of traffic and not as competitor; shares an innovative idea to fund struggling local newspapers; and talks practical techniques to encourage clicks - but without crossing into 'brand destroying' clickbait.
    47 min
  • Media Masters - Cristina Nicolotti Squires
    Cristina Nicolotti Squires is Editor of Channel 5 News. In this in-depth interview, she makes the case that TV news is here to stay amidst social media and smartphones; talks industry sexism and lack of diversity and questions the strength of the glass ceiling; discusses the importance of humanising tragic news, including her reaction to breaking MP Jo Cox’s murder live on air; argues that journalism is now more dangerous than ever in the face of extremist groups; reflects on the best and worst moments of her career so far, and reveals what’s top of her to-do list for her new job at Sky News, as Director of Content.
    48 min
  • Media Masters - William Taylor

    Bill Taylor is a business journalist, bestselling author, columnist, and media entrepreneur. In this in-depth interview, he shares his story of leaving his job as Editor of Harvard Business Review to co-found 'Fast Company' magazine; starting in borrowed office space, but soon gaining countless awards, a passionate global following - and sold just six years later for $340 million. An adjunct professor at Babson College, America's top-rated school for entrepreneurship, Bill writes regularly for Harvard Business Review, the New York Times, and The Guardian. His latest book "Simply Brilliant" describes "how great organisations do ordinary things in extraordinary ways".

    57 min
  • Media Masters - John Hardie
    John Hardie is Chief Executive of ITN. In this in-depth interview, he talks through his career and how he ended up in television news, despite a 14-year ‘detour’ at Proctor and Gamble and Disney; reveals how he turned ITN around despite a challenging start with a 'black hole' in its pension fund; discusses the future of journalism and ITN's role in it; strongly supports News at Ten's revamped style, arguing its anchors are right to mix commentary with their reporting; and shares his worry that rising extremism is threatening journalism.
    48 min

About Media Masters

From the publisher's feed

Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a…

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