Media Masters

Andy Varley is founder and CEO of Insanity Group. The international talent management firm employs more than 80 people across offices in London and LA - representing the likes of artistes Tom Grennan, Joy Crookes, and presenters including Jordan North. In this in-depth interview, he recalls how winning Young Entrepreneur of the Year aged 17 gave him the confidence to grow and expand the company to represent broadcasters and content creators as well as DJs; shares how the pandemic prompted a pivot to creating subscription-based models for many of their content creators - allowing talent to work digitally rather than through in-person events; and discusses how the media industry is undergoing a revolution, and will never be the same for artists, agents or record companies.

Harry Mount is an author, journalist, and editor of The Oldie magazine. The monthly British title describes itself as a “light-hearted alternative to a press obsessed with youth and celebrity.” A former New York correspondent for The Daily Telegraph who remains a regular contributor to The Spectator, Daily Mail, and Evening Standard, he became editor of The Oldie in 2014, following the untimely death of his predecessor Alexander Chancellor. In this in-depth interview, Harry reflects on the magazine’s upcoming 30th anniversary, and how it’s “stood the test of time”, always staying true to its original aim of being “jokey, funny, cynical, and aimed predominantly at old people”; shares his surprise at how enthusiastically his readership has embraced the move to digital, with the website, app and podcast all popular; and discusses his close-up experience of working with two “Fleet Street legends”, Charles Moore and Paul Dacre - praising the former’s “meticulous” work and the latter for his “sixth sense” when selecting stories which matter to readers.

Isaac Saul is founder and editor-in-chief at Tangle News. Starting last year on Substack, the popular newsletter “brings all views of the news under one roof” and has already drawn in 40,000 daily readers and 6,000 paying subscribers. A former political reporter hailing from Pennsylvania, Isaac was named by Yahoo News as “one of the 16 people who shaped the 2016 election,” and in 2020 Forbes called him “one of the next 1,000 upstart entrepreneurs redefining the American dream.” In this in-depth interview, Isaac reflects on how starting his career at The Huffington Post was a “baptism of fire,” teaching him that “well-reasoned arguments will often be lost on readers who are already strongly wedded to the opposing view;” discusses the importance of “courting a diverse political readership,” rather than catering to only a narrow subset of the politically engaged; and shares his exciting plans for further growth - including expanding beyond the US into other countries, and even applying Tangle’s template to other topics beyond politics - such as sport and culture.

Toby Harnden is an award-winning author and veteran foreign correspondent. In 2012 he won the Orwell Prize for his book ‘Dead Men Risen’ - an account of beleaguered British soldiers fighting desperately to prevent the Taliban from seizing Afghanistan’s Helmand province. As foreign correspondent, he reported from 33 countries for The Daily Telegraph, Daily Mail and The Sunday Times, including postings in Belfast, Baghdad and Washington DC. In this in-depth interview, Toby shares the inspiration and journey behind his new book ‘First Casualty’ - which is the prime account of CIA Team Alpha in their own words - the first Americans to be dropped behind enemy lines in Afghanistan after 9/11; reflects on how a decade serving in the Royal Navy inspired him to become a foreign correspondent, and better equipped him to report on “real stuff, real people - war, blood, and guts;” and discusses why much of his work is dedicated to covering PTSD - including presenting a BBC Panorama special, with the shock revelation that more British soldiers and veterans took their own lives last year than were killed in action.

Gideon Lichfield is global editorial director at WIRED. First published in 1993, with an initial focus solely on consumer tech, it has evolved over three decades to become a respected global media brand; reporting on - and influencing - global thought on “how emerging technology impacts culture, the economy, and our society.” With 52 million readers across print and online, and a further 30 million followers on social media, they have recently celebrated a 20% increase in paid subscribers. In this in-depth interview, Gideon shares how he is shaping WIRED’s global vision - widening their scope from reporting on technological change to becoming “the authority on tomorrow;” discusses how the “dizzying speed of cultural change” has inspired a greater focus on healthcare, civic society and the climate crisis; and reflects on his recent one-on-one interview with President Volodymir Zelensky, about how Ukraine’s innovation in tech and social media has strengthened the country’s defence against the Russian invasion.

Rebecca Whittington is the online safety editor for Reach plc, publisher of over 130 national and regional titles in the UK; including the Daily Mirror, the Daily Express and the Manchester Evening News. She joined Reach in 2021, in a newly-created role - the first of its kind - to tackle the growing problem of journalists coming under attack online. In this in-depth interview, Rebecca outlines the sheer scale of abuse which their journalists face, and the debilitating toll on their mental health; argues that only a multi-stakeholder approach will be effective - involving government, tech platforms and employers; and offers practical advice for those who find themselves under attack.

Tim Kring is a television writer and producer. He created the hit sci-fi drama ‘Heroes’, which became a global sensation - running for four seasons and winning him both a BAFTA and an Emmy nomination. Tim got his big break on ‘Knight Rider’ in 1985, and since then he’s worked on some of TV’s biggest shows like ‘Chicago Hope’ and the Jason Bourne spin-off show ‘Treadstone’, going on to become series creator for many flagship programmes, such as ‘Crossing Jordan’ and ‘Touch’. In this in-depth interview, Tim candidly reflects on his long and varied career, and tells us what Hollywood is really like from the inside - warts and all; takes us behind-the-scenes on how TV shows are made - from the initial idea, to seeing the results on screen - including the casting, production and politics challenges along the way; and reveals how he wasn’t prepared for just how profoundly his hit show ‘Heroes’ would change his world view.

Chris Kay is chief executive of Saatchi & Saatchi. Founded in 1970, the iconic advertising agency employs over 6,500 people and has offices in 76 countries. An advertising industry veteran, prior to joining Saatchi he had senior roles at Manchester City Football Club, LA agency 72andSunny, and also worked for Fallon at the time when they were producing some of their most memorable work - including the ‘balls’ campaign for Sony, and the Cadbury’s Dairy Milk advert featuring the gorilla’s famous drum solo. In this in-depth interview, Chris reflects on a career journey that started in the unlikely place of a management science degree which, “despite being dull,” set him on the right path because brief encounters with advertising throughout the course sparked his passion; discusses the challenges ahead for the advertising industry, which must evolve to seismic changes such as the decline of traditional TV and the impact of the current cost-of-living crisis; and shares his determination to play his part in “rekindling Britain’s status as the world’s creativity and entertainment hub.” 

Zillah Byng-Thorne is chief executive of Future plc. Founded in 1985, the leading publisher produces some of the UK’s most popular magazines, including Country Life, FourFourTwo, Marie Claire and The Week. Joining Future in 2014, Zillah has presided over a spectacular turnaround in the company’s fortunes - publishing 160 titles, and expanding the brand’s portfolio to include video games and digital magazines; and in 2020, they ventured into e-commerce, purchasing insurance company GoCompare.com for £590m. Under Zillah’s watch, their share price has soared, and the company is now valued at £4bn. In this in-depth interview, she shares her career journey - starting out as an accountant in working-class Glasgow before a dramatic pivot saw her set her sights on leading a large company, starting with a masters in behavioural change to build her leadership skills; shares the secrets behind Future’s strategy, resulting in 80% growth and £600m+ revenue despite the pandemic; and passionately argues that Future “has a moral responsibility, as much as a business responsibility, to maintain the quality and accuracy of its content.”

Erin McCarthy is editor-in-chief of Mental Floss. Founded in a university dorm room in 2001, the intellectual trivia brand for “curious people” blurs the lines between entertainment and education, and its “smart, quirky content” has reached over 1 billion people across multiple platforms including print, online, YouTube and podcasting. Joining in 2012, Erin hosts many of their most popular YouTube shows, and edited their book ‘The Curious Reader;’ as well as creating, producing, and hosting the ‘History Vs.’ podcast - which discusses “how historical figures faced off against their greatest foes.” In this in-depth interview, Erin discusses the growth of their YouTube channel which now has more than 1 million subscribers - covering a mammoth range of topics, from archaeology to mashed potato; explains why podcast episodes are her favourite part of the job - offering her the chance to provide in-depth analysis of a fascinating topic; and given the niche and eclectic nature of their work, delves into the detailed process fact-checking to make sure they get everything right - consulting with an array of independent fact-checkers, cross-referencing all their content before sharing it with the world.