Media Roundtable

Media Roundtable

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Media Roundtable episodes

  • Keeping Audio Weird: The Pitfalls to Programmatic
    We're chasing something that's easier to transact, but not nearly as valuable as what they could be selling.”
    Dan Granger, Oxford Road founder and CEO
    Chief Audio Officers, the Media Roundtable’s back with a roundup of all the industry news you need to know–up this week, preserving and celebrating audio’s quirks.
    On the host microphone again is Oxford Road founder and CEO, Dan Granger. Joining him are fan-favorites Kyle Jelinek (Oxford Road VP of Client Strategy), James Cridland (Podnews, Podcast Business Journal), and special guest Scott MacDonell, (former Oxford Road managing director and 5x Oxford Road client).
    We’re talking stretching audio budgets through digital, getting IAB de-certifed, the foretold rise of programmatic, and more. Let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr
  • We nailed 9 of 10 of our 2023 predictions. What’s next for 2024?
    “[Audio] is the last kitchen table conversation that exists in this country.”
    - Dan Granger, Founder and CEO of Oxford Roadn
    Chief Audio Officers, as we plan for 2024, it’s the perfect time to go back and see how well we predicted audio in 2023. Because as Churchill said, “Those that fail to learn from history are doomed to repeat it.”
    So how did Oxford Road do on our 2023 predictions? TL;DR, scary good. Like a 90% hit rate. And not to toot our own crystal ball, but for all the CAOs who care about where audio is heading, you’ll want to hear what we think is coming down the RSS feed in 2024.
    Hosting the Media Roundtable once more is Oxford Road founder and CEO, Dan Granger, joined by fellow Podcastradamuses James Ingrassia, Spencer Semonson, and Stew Redwine.
    So let’s re-calibrate our crystal balls and make a full tarot deck’s worth of bold predictions that’ll no doubt shape your year and budgets.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 10 min
  • RIP Audio Opportunists: Brands Seek Serious Solutions in 2024: with Steven Goldstein, Founder/CEO at Amplifi Media & Adjunct Professor at NYU
    Welcome to 2024, Chief Audio Officers! Podcasting is now old enough to order a beer. And of course, the Media Roundtable is back to prepare you for what looks to be a very eventful year in audio. Back as host is Oxford Road founder and CEO, Dan Granger. And by popular demand, we’ve brought back the Wizard of NYU, Steve Goldstein (founder and CEO at Amplifi Media).
    We’re talking about the big money questions of audio: from CPMs to content investments, and why our theme music is so terrible on this podcast. How low will radio sink, and how high will podcast climb? And in an election year that promises to be anything but boring, how wide of a berth will advertisers give to all things political? Let’s put our ears to the crystal ball and see what it tells us.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 1 min
  • 2024 Audio Predictions from the Fourth Estate

    “To… refer to videos of podcasts as podcasts–every time that happens, a little piece of me dies.”

    - Skye Pillsbury, Author of The Squeeze

    It’s almost 2024! So with one ear to the past and one to the future, we’ve assembled an unparalleled group of audio journalists and industry experts. And what’s more, we’ve gotten them to take strong positions on the trends of 2024 that we 100% will hold them to (mostly). Back on the host microphone is Oxford Road founder and CEO Dan Granger with the World’s Favorite Radio Futurologist James Cridland, Ariel Shapiro (Lead Reporter, Hot Pod), and Skye Pillsbury, (Author of The Squeeze). We have some of the most informed and spiciest takes we’ve ever seen on the show.

    On the docket, we have: Video podcast–terrible term or convenient catch-all? Rogan and Spotify–should he stay or should he go? And if the audio industry will be getting productive pain in 2024, or just the regular kind.

    Let’s dig in.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    1 hr 18 min
  • Ad Infinitum Ep. 6 "Why Now" featuring Amanda DiMarco
    We hope you’re stocking up on holiday cheer and doing your last minute shopping because the season’s almost over! Why are we inciting panic? Because it’s time to talk about ads and scarcity.
    That’s right, the world’s only podcast solely dedicated to audio ads is back with a special edition–a very limited-time offer! We’re covering the Audiolytics™ key components of offer, scarcity, and path. Presenting Ad Infinitum Episode 6 - “Why Now?”
    Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Amanda DiMarco, VP of Client Success at Veritonic, who has unparalleled expertise in understanding why people do (and don’t) act after hearing audio ads.
    “At the end of the day, the consumer wants to have a perceived value–a sense of; “I won, I got this great deal.”
    Amanda DiMarco, VP of Client Success, Veritonic
    Join us as we talk about compelling offers, clear CTAs, and the urgency to act before it’s too late. And what’s fast becoming our favorite Ad Infinitum tradition, we’re breaking down top spending creative from Bed, Bath, & Beyond, Home Depot, Whole Foods, and Macy’s. Let’s see which ones have been naughty and nice.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    37 min
  • Podcrash! A 2023 Retrospective on Audio's Wild Ride
    "Audio is its own unique language. It has shades of digital, shades of influencer, shades of traditional media–it is all of them and it is none of them."
    - Dan Granger, Oxford Road Founder & CEO
    So much happened for audio in 2023 that the Media Roundtable needed to take an inside look at the stories and trends that shaped the soundwaves. Back on the host microphone is Oxford Road founder and CEO, Dan Granger with fellow agents of influence James Ingrassia, Spencer Semonson, and Stew Redwine.
    We’re taking stock of this landmark year in audio with a special look at the so-called Podcrash, the industry impact of big brands and big brand bucks, YouTube’s surprise rise as the top place for podcast discovery, and a whole lot more. Let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    57 min
  • The Crucible of Sound: Navigating 2023's Tumultuous Audio Landscape with Steve Goldstein
    With 2023 almost over, it’s time for the Media Roundtable to look back at the big shifts we’ve seen in the industry. Hosting is Oxford Road founder and CEO, Dan Granger with special guest, Steven Goldstein, an internationally recognized executive and leader in the audio space.
    Steven is the Founder and CEO of Amplifi Media, an audio innovation firm that’s been shaping soundwaves since the early days of podcasts. Steven’s also behind the top branded podcast in the US, and is an NYU professor teaching ”The Business of Podcasting,” the first at a major university.
    As we look back on a wild year, we’re going beyond the RSS feed, investigating the end of “dumb money,” and what, if anything advertisers should do with AM/FM radio. Let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    57 min
  • Ad Infinitum Ep. 5 "Substantiation" with Special Guest Richard Shotton
    “Don't think you have to solve these problems yourselves–there's 130 years of experiments into how to persuade people more effectively.”
    Richard Shotton, author of “The Choice Factory”
    The world’s only podcast solely dedicated to audio ads is back with an all-timer of an episode. Presenting Ad Infinitum Episode 5 - “Trust Factories, or Illusions of Credibility.”
    Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes Richard Shotton, author of “The Choice Factory” and “The Illusion of Choice.” Richard has written extensively on consumer behavior and is a renowned thought leader in the advertising space, applying findings from psychology and behavioral science to help people make better marketing choices.
    Join us as we try to answer the age-old question, “Why should I trust you?” And at the same, we’ll be breaking down top-spending creative from Bank of America, Babbel, Vick’s, and Upside.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    38 min
  • Media Roundtable: Industry Edition - November 22nd
    Happy Thanksgiving to all our Chief Audio Officers–we’ve got a lot to be thankful for, including an all-new episode of Media Roundtable: Industry Edition!
    Hosting this auditory feast is Oxford Road Founder and CEO, Dan Granger, with fellow Oxford Road celebrants, Jennifer Laine, Spencer Semonson, and Stew Redwine.
    We’re talking brands and politics, Spotify’s surprising podcast trend report, and the quarter-trillion marketing engine. Pass the stuffing and let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    55 min
  • Media Roundtable: Industry Edition - November 15th
    We’re back with an all-new episode of Media Roundtable: Industry Edition!
    Back on the host microphone is Oxford Road Founder and CEO, Dan Granger. Joining him are fellow Oxford Road luminaries, Neal Lucey, Julia Palermo, and Kyle Jelinek.
    We’re talking big brand bucks, Bill Gates’ AI podcast picker, podcasting from behind bars, and streaming audio–the quiet juggernaut. Let’s dig in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    49 min

About Media Roundtable

From the publisher's feed

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping…