“Don’t make podcast ‘radio.’”

Dan Granger, Oxford Road CEO & Founder

This week on the Media Roundtable: Special Edition, we present a rebroadcast of Oxford Road CEO Dan Granger's address from Podcast Movement 2023, "A Decade of Defiance," with participation from Oxford Founding Team members, Gary Brown and Miranda Romano. For the full effect, we highly recommend checking out the video version on YouTube–there are some great visuals along the way you won’t want to miss.

This may be the most important message we've put out to the market to date.

The talk offers insights gathered from hard-won experience and Oxford Road’s first-ever Chief Audio Officer Summit. We’re tracing Podcasting’s disruptive origins while taking today’s new challenges (from Brand Safety to AI) as an opportunity to disrupt ourselves again. Because if we don’t, we risk turning Podcasts into “Radio 2.0.” Let’s dig in.

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This episode's title is "Demonstrated = Persuaded", inspired by a quote from Aristotle's Rhetoric, written 2300 years ago, and as relevant today as it was then, quote, "We are most persuaded when we consider a thing demonstrated". Using this quote as a lens we've assembled a Powerhouse Panel from across the Podcast Polyverse to analyze 4 of the top spenders in podcast from over the summer. The panel of four includes Amelia Coomber, Head of Marketing at Podscribe and host of Make Better, Adam McNeil, Amelia's fellow host of Make Better and VP Marketing at Adopter Media, Arielle Nissenblatt, Head of Community and Content at Squadcast.fm, and Paul Riismandel, Chief Insights Officer and partner at Signal Hill Insights.

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“We are most persuaded when we consider a thing demonstrated.”

Aristotle

It’s your lucky day because we’re back with a double dose of audio insights this week. First up we’re rounding up the news on a new episode of Media Roundtable.

Taking the host microphone for a spin is MRT fan-favorite, Oxford Road Associate Media Director Kristen Duenas, along with fellow Oxford Roadies, Neal Lucey, Ricardo Martinez, and Spencer Semonsen. We’re talking AI translation, some good news for radio, top Brit Pods, and the huge Hispanic audio audience. Let’s dig in.

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"Sometimes simpler is better, even though it doesn't make you feel as smart."

Paul Hillen, VP, Performance Marketing, SKIMS

This week, we have another of our favorite sessions from the Chief Audio Officer Summit - the attribution panel. We have some big thoughts on attribution, and this panel was the perfect way to continue the conversation. Our very own Giles Martin moderates with audio attribution veterans Paul Hillen (SKIMS), Vanessa Stark (Senior Marketing Manager, Performance Marketing, Instacart), and Jessica Tennant (SVP of eCommerce, Hello Bello). They're some of the best in making sure they know what their audio ad dollars are up to, so let's see what they're doing right––and add their top tips to your CAO toolbelt.

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“What’s so beautiful about audio to me is that it’s inefficient intimacy.”

Stew Redwine, VP Creative, Oxford Road

This week we have one of our favorite sessions from the Chief Audio Officer Summit - the blockbuster creative panel. Our very own Stew Redwine moderates with podcast creative titans Jess Jacobs (Shopify), Shane Pittson (quip), and Margaux Natiello (Athletic Greens). You’ve absolutely heard their ads and more likely than not, they’ve stuck with you. Let’s break down their all-time creative hits and add to your CAO toolbelt.

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Welcome back to a brand new Media Roundtable: Industry Edition! Oxford Road CEO and Founder Dan Granger welcomes back Oxford Road vets Neal Lucey, and Kristen Duenas along with preeminent radio futurologist James Cridland (Podnews, Podcast Business Journal). Join us as we break down SXM’s new brand safety tool with Barometer and ArtsAI, the end of the $18k white noise gravy train, and the difference between “podheads” and radio listeners.

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This week on the Media Roundtable: Special Edition, we’re recapping Podcast Movement, talking podcast’s newest channel (radio?!), and bringing you a fireside chat with Oxford Road’s Founder and CEO Dan Granger, and the ever-insightful Allan Jones, visionary CEO & founder of Bambee.

Back on the host microphone is our very own Jennifer Laine, along with fellow Oxford Road luminaries Ashlei Kramer, Julia Palermo, Miranda Romano, and Steven Abraham. And of course, the world’s favorite radio futurologist: James Cridland (Podnews, Podcast Business Journal). Let’s dive in

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This week on the Media Roundtable: Industry Edition, we’re talking Podcast Movement, strikes and celebs, and attribution drama.

Hosting again is Oxford Road’s Jennifer Laine, along with by fellow Oxford Road luminaries Kyle Jelinek, Neal Lucey, and Spencer Semonson. And joining us again, this time live from Denver, is James Cridland (Podnews, Podcast Business Journal). Let’s dive in.

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“There isn’t a type of audio that doesn’t work for us, it all works for us. Fair enough, some types of audio took us longer to figure out to unlock. But, in order for us to be at the scale we’re at we had to get that to work because the reality is our customers were there. They were responsive, so we needed to be there.”

- Kezia Koo, Senior Director of Growth Marketing at Indeed

This week on the Media Roundtable: Special Edition, we’re diving into the news and highlighting an all-star panel from our recent inaugural Chief Audio Officer Summit.

Hosting is Oxford Road’s Founder and CEO Dan Granger, joined by fellow Oxford Road experts, Neal Lucey, Spencer Semonson, and Stew Redwine (fresh from his appearance on Podscribe’s Make Better podcast). And joining us again, now from his mobile sound studio is the ever-insightful James Cridland, Editor of Podnews and Podcast Business Journal.

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