Media Roundtable

Media Roundtable

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Media Roundtable episodes

  • Media Roundtable: Special Edition - Battle of the KPIs: ROAS vs. CPA
    Don’t optimize yourself to death.
    Ricardo Martinez
    This week on the Media Roundtable: Special Edition, the agents of influence are sifting through Spotify news, next-level AI ads, the further demise of exclusivity, and the main event: the battle of the KPIs: ROAS vs. CPA. Grab your popcorn–let’s dive in.
    The new show format continues this week with Oxford Road’s Dan Granger and James Cridland (Podnews, Podcast Business Journal) breaking down the biggest news in the media world. On this very special episode, we’re splitting hosting between our very own Dan Granger and Jennifer Laine. And on hand for all the news that’s fit to speak is James Cridland (Podnews, Podcast Business Journal) joined by Oxford Road sages Kyle Jelinek, Giles Martin, Ricardo Martinez, and Charise Miller.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 21 min
  • Media Roundtable: Industry Edition - June 14
    “Audio, who knew?”
    James Cridland
    This week on the Media Roundtable: Industry Edition, the agents of influence are teaming up with the Podcast Business Journal to tackle exclusivity, availability, a hybrid audio marketplace, and more. Let’s jump in.
    Leading the charge again is Oxford Road’s very own Dan Granger on the host microphone, with fellow Oxford Road experts, Stew Redwine, Miranda Romano, and James Ingrassia. And we’re welcoming back fan favorite James Cridland (editor of the Podcast Business Journal and Podnews).
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    56 min
  • Media Roundtable Presents: Starting Right - Ad Infinitum Episode 1 w/ special guest Dallas Taylor, Host and Creator of Twenty Thousand Hertz
    Fan favorite and Oxford Road VP of Creative Services Stew Redwine brings marketers a rare look into what makes the ads work on Oxford Road’s all-new podcast: Ad Infinitum.
    The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 1 is titled "Starting Right" and Focuses on Audiolytics™ Key Component #1, "Setup: Why Should I Listen?". In this episode, Stew and Dallas Taylor, host of 20k Hertz and Creative Director at Defacto Sound, break down ads from four top spenders in Radio; ZipRecruiter, Progressive, The Home Depot, and Lowes.
    About this episode's guest: Dallas Taylor is the host and creator of Twenty Thousand Hertz, the award-winning podcast revealing the stories behind the world’s most recognizable and interesting sounds. He is also the Creative Director of Defacto Sound - the sonic source for the world’s most thoughtful brands, a TED mainstage speaker, a regular contributor to major publications (like the guardian, wired, the wall street journal, and more), and a respected thought leader on the narrative power of sound.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 1 min
  • The Double Panel Episode w/ Podnews’ Editor James Cridland & Oxford Road’s International Task Force
    We kick things off with an entirely new segment we’re creatively calling Industry News with Podcast Business Journal featuring James Cridland, Editor of Podnews and Podcast Business Journal. The panel covers the industry's top stories and shares what they mean for marketers.
    Then, Jennifer shifts to a new panel featuring Giles Martin, Steven Abraham, Kyle Jelinek, and Neal Lucey as they talk about the future of audio internationally.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 18 min
  • Media Roundtable’s 2023 IAB Upfronts Recap with Director of Digital Audio & Video for the IAB, Matt Shapo
    Welcome to the Media Roundtable, Industry Edition! In this episode, we're recapping the highlights from the IAB Podcast Upfronts conference.
    Our fearless host is once again Oxford Road’s very own Jennifer Laine, along with fellow Oxford Roadies and Upfront Attendees Steven Abraham, Spencer Semonson, Kristen Duenas and special guest, Director of Digital Audio & Video for the IAB, Matt Shapo, taking a well-deserved victory lap from the event.
    Missed the Upfronts? We’re giving you a front-row seat to trends and your new favorite show so you can like it before it’s cool (Spoiler Alert: It’s probably NPR’s Body Electric).
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    49 min
  • Decoding Radio's Past, Present, and Future with Industry Titan, Kraig Kitchin
    "Don't be in a hurry to rise to the top so quickly. Feel free to take a little bit more time, because the slower and steadier your rise, the more stability every one of your decisions, and every one of your new trusted listener relationships will have."
    -Kraig Kitchin
    This week on the Media Roundtable, Dan Granger speaks to Kraig Kitchen. At 37, Kraig redefined broadcast syndication as a Co-Founder of and President of Premiere Radio, and today is the Chairman of the National Radio Hall of Fame (and long-time friend and Advisor to Oxford Road). While much of today's audio industry behaves as though our field was created by the launching of Serial, there are lessons learned from the 100 years before it that we can all profit from today. Kraig has been in the room where it happens for two generations and makes his wisdom available to us all to help us navigate the changes ahead.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 17 min
  • Media Roundtable: Industry Edition - May 3
    “We’re driving, but we can only see through the rearview mirror.” -Dan Granger
    This week on the Media Roundtable: Industry Edition, the agents of influence are tackling AI disruption, old guards learning new tricks, and the demos powering podcast advertising. Let’s dig in.
    Hosting is Oxford Road’s CEO Dan Granger, along with fellow Oxford Road savants, Stew Redwine, Neal Lucey, and Spencer Semonson.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    50 min
  • Joseph Jaffe is Not Famous, But He Is On Our Podcast
    This week we’re tackling billion-dollar ideas, 13,000 true fans, and two-tiered surveys. Let’s dig in with host Jennifer Laine along with fellow Oxford Road luminaries Dan Granger, and Steven Abraham.
    We also welcome a special guest, 5-time author, marketing thought leader, and host of the podcast Joseph Jaffe is Not Famous, the one and only Joseph Jaffe.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    58 min
  • MRT Industry Edition Returns with First-Time Super-Host Kristen Duenas
    This week, our podcast returns for its first true “roundtable format” in weeks, with longtime MRT contributor, and Oxford Road Associate Media Director, Kristen Duenas leading as our host.
    Joining Kristen is Neal Lucey, our EVP of Strategy & Product, and Gary Brown, our Director of Growth, to dive into the most important topics facing marketers in Q2.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    40 min
  • Sound Success: Simple Secrets to High-Impact Audio Advertising
    (Drumroll please) On this Media Roundtable: Industry Edition we’re bringing you a special episode called “Sound Success.” Haven’t given much thought about how your brand should sound? All that’s about to change.
    Oxford Road’s very own Stew Redwine is back on the lead microphone, joined by fellow Oxford Road audiophiles Steven Abraham, Neal Lucey, and Jennifer Laine. We’re on a mission to prove why audio is so valuable, powerful, and frankly fun that it deserves a place of honor in all of your campaigns.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    54 min

About Media Roundtable

From the publisher's feed

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping…