Media Roundtable

Media Roundtable

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Media Roundtable episodes

  • Media Roundtable Season 4 Highlights
    In this season of gratitude, Jennifer Laine, Head of Marketing at Oxford Road and Executive Director for Media Roundtable, joins Dan for this single episode recap of our Fall Season of Media Roundtable. Together, they look back at the changes we've made to the series, how we're living out the Media Roundtable Values within the Ad Industry, and debate/recap/highlight all ten guests from the last season.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr 25 min
  • The Path to World Peace through Metta Brand Safety
    “Life is not about paper.” - Metta Sandiford-Artest
    Metta Sandiford-Artest, aka Metta World Peace, aka Ron Artest, is ahead of every curve. He was canceled before you could get canceled. He’s been a passionate advocate for mental health for over a decade. And it sure seems like Facebook’s rebrand is following in his footsteps.
    How did he do it? Maybe it’s because Metta embraces transformation. He’s a podcaster with a new show Mettaphorically Speaking, has multiple business ventures including Artest Management Group, he’s an author, and a grandfather. In other words, he’s come a long way since being at the center of the infamous Malice at the Palace brawl that he estimates cost him $50-100 Million in his career.
    For marketers shepherding their brands, or recovering from controversy, Metta is living proof that you can change the way people see you., But, it won’t just come throughbut it’s not through a quick rebrand. It’s through the kind of passionate, time-intensive focus, ownership of mistakes, and years of impactful actions that are impossible to fake. All of which makes his new podcast worth consideration for almost any advertiser, but especially those looking to connect with authentic influencers like Metta.
    Click below to learn why Metta had no problem auctioning off his champion ring for charity, how he used his math major for basketball, and the power of forgiveness in this positive, wide-ranging conversation.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    56 min
  • Breaking the Cultural Barrier with Julio Ricardo Varela
    “If you’re not advertising in the Latino space now... in twenty years you’re just not going to be relevant.” - Julio Ricardo Valera
    Growing up bilingual and bicultural in Puerto Rico and the Bronx, Julio Ricardo Valera didn’t see media that was made for him by people who looked like him.
    Establishment media (and big advertisers) have long misunderstood that the Latino community is far from a monolith, and younger Latinos like Valera simply aren’t served by Univision alone. A Gen-X Harvard graduate, Valera’s desire for English-language Latino-focused media that catered to the younger generation of Latinos led him to create Latino Rebels in 2011.
    Because Valera has been able to build a loyal, underserved audience, that he can speak directly to through the audio medium he can now definitively state “our demographic is exactly the kind of Latino demographic that you want to be looking for.” And it’s paying off. His shows have attracted such big brands as Progressive, Miller Light, Don Julio, and Oxford Road’s own Indeed.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    57 min
  • Left, Right, and Phetasy: Walk-ins Welcome Host Shows Gives Us an Entertaining Third Option
    If Media were Politics, Walk-Ins Welcome would be a viable third-party option for Brands. Host, Bridget Phetasy is a walking masterclass in branding, who has pioneered a new, balanced approach to politics and culture. Comedian, writer (Playboy, The Atlantic, Newsweek), podcaster (Walk-ins Welcome), and YouTube star (Dumpster Fire), Phetasy invented the word phetasy to mean “when reality becomes parody” and vice versa back in 2006 for her disruptive greeting card company.
    Authenticity like Phetasy’s doesn’t demand perfection, it just asks that you seek to act in a manner becoming of what’s truly important to you. Her intellectual curiosity allows for opinions to change, and that flexibility (even when unpopular) is one of the promises her brand makes to her audience, and one of her strongest assets. With so much content trapping brands into a forced alignment with extremes, Phetasy offers listeners and sponsors a third option, bringing wit, humor, and a non-judgemental approach to a world that so badly needs it. This is why the show appeals to so many performance marketers like Netsuite, Quip, Helix Sleep, and many more.
    Meet Bridget Phetasy and see if her content is right for your brand in this week’s edition of The Media Roundtable.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    1 hr
  • Building A Community From Scratch: Hip-Hop Revolutionary Dave Mays Joins The Media Roundtable to Announce Launch of Breakbeat Media Podcast Network
    When Dave Mays was a sophomore at Harvard, he started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone.
    With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media network, Breakbeat Media, built to serve the interests and perspectives of the hip-hop audience.
    For anyone who’s interested in authentically marketing in a way that will be embraced by a community, Breakbeat Media offers a point of entry to reach the hip-hop community and this episode is a great first step to find your way in.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    42 min
  • From Covering the Story to Becoming the Story, Megyn Kelly Puts All Her Cards on The Media Roundtable
    There are plenty of talking heads in the media. But how many became part of the news cycle themselves, over and over again, on the largest stories of the last century? Enter former corporate-attorney-turned-journalist, Megyn Kelly.
    In this week’s episode, we’ll cover the good, bad, and ugly of Kelly’s career while she shares her perspective on which advertisers are and are not a good fit to sponsor her content, and how she goes the extra mile to make live reads her own… music to the ears of any advertiser.
    Whatever you think you know about Megyn Kelly, please set it aside and listen without prejudice. You will hear from someone who truly embodies the values of the Media Roundtable, and who just might be your next top spokesperson.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    45 min
  • Marketing with Manners: Nick Leighton and Leah Bonnema from Were You Raised by Wolves Join The Media Roundtable
    What can manners teach you about marketing? Based on this week’s episode, quite a lot. Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema are the creators of the hit podcast Were You Raised By Wolves? a show about etiquette and manners in everyday life, and they join The Media Roundtable to connect what mamma taught you to a sound business strategy.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    55 min
  • FOMO Responsibly: Podcaster and Creator of the Term “FOMO”, Patrick McGinnis Joins The Media Roundtable
    Success has many fathers, but FOMO only has one. His name is Patrick McGinnis. Yes, he’s a venture capitalist, writer, speaker, and creator/host of the hit podcast FOMO Sapiens, boasting over 2 million downloads, but his true place in history has been secured as the literal inventor of the Oxford Dictionary-recognized word “FOMO” (Fear of Missing Out), naming the psychological force that has shaped our feelings (and marketing strategies) for years whether we knew what to call it or not.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    53 min
  • Climate Journalism - Critical Frequency Network Founder Joins The Media Roundtable
    Years ago, advertisers could essentially run their commercials anywhere, as long as they hit their marketing objectives. But today, more and more advertisers demand far deeper insights than just what their ads mean to their bottom line. Marketing in today’s climate is about not only knowing if something “works” or not but, you want to feel good about the media you support. To that end, we’re excited about this week’s guest whose work through the podcast network she’s created and the shows she hosts is extremely purpose-oriented.
    Our guest this week is Amy Westervelt, an award-winning climate print and audio journalist. Westervelt is the founder and executive producer of the Critical Frequency Podcast Network, and also the host of the hit true-crime climate podcast Drilled, along with the upcoming podcasts Rigged and Damages.
    Westervelt is a podcast giant not only for the massive amount of thoroughly researched journalism she’s produced but for the sharp insight she has into her audience that makes her a case study for successful podcast marketing.
    Tune in to learn why lawsuits are the sign of a great story, why fact-checking on podcasts is so much less common than on radio, what it looks like when climate change deniers go after Big Oil, and why all the moderate climate solutions are no longer an option.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    57 min
  • The Podcast History Tellers; Lindsay Graham Joins The Media Roundtable
    They say history repeats itself, so there may be no better person than American history aficionado and podcast mastermind, Lindsay Graham to show us what we have in store for the future of the medium. Lindsay’s podcast pedigree is unmatched, with nearly everything he touches worthy of sponsorship consideration for most advertisers. This week, he gives an insider’s look at the myriad of things it takes to make a great podcast, and what he desperately needs from the brands he endorses.
    Lindsay Graham (the podcaster, not the other one) has had a chart-topping rise to podcast prominence at the same time as the podcast industry itself broke into the mainstream.
    Over the last past few years, Graham has evolved into a podcasting titan. He’s the Webby Award-winning host of American History Tellers, American Scandal, and American Elections: Wicked Game. He’s also the executive producer of scripted podcasts 1865 and Terms and has worked on Dirty John and Dr. Death, among many others. Needless to say, Lindsay Graham has impacted tens of millions of listeners through his work.
    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    53 min

About Media Roundtable

From the publisher's feed

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping…