Creativity. It is something that many have always believed that you either have it or you don’t.  

Not to be confused with being clever or crafty, to be creative is to capture a myriad of innovative concepts floating around your brain, pluck them from the blue sky, and craft them into something tangible, useful, and clear.

The only problem with that thought is that many believe that to be truly creative we need to wait for the inspiration. In other words, It just happens when it happens. And if we do that, the world often moves on without us while we wait for our Eureka moment to arrive.

Author and television producer Phil Cooke believes that whether you are a creative professional like a writer, musician, filmmaker, or an engineer, salesperson, or teacher, you can overcome the stumbling block of timing and deliver great ideas when you need them most.

In fact, in his latest book, “Ideas on a Deadline: How to Be Creative When the Clock is Ticking”, Cooke shows us how to “prime the pump” of your creativity to deliver great ideas when you need them most.

Phil joins us on the Crossmap Podcast to share why creativity is a necessary commodity to stay competitive these days. Listen as he provides a few tips for developing amazing ideas under pressure and talks about why the demand for creativity grows as the world accelerates.

Links to Phil Cooke

• Ideas on a Deadline: How to Be Creative When the Clock is Ticking - Book 
• Phil Cooke’s Website
• Phil Cook on Facebook
• Phil Cooke on Twitter
• Phil Cook on Instagram

Links to Crossmap

• Crossmap Website
• Crossmap Facebook