FUNK !T | Mindful Media & Communication

🎙️ Media Takedowns: Unpacking the Influence of Communication Theories in MMA

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👊 Dive into the octagon of public opinion as we dissect the complex relationship between Mixed Martial Arts (MMA) and media landscapes. This episode offers a whirlwind tour of how heroes and heels are constructed through media narratives, the role of hype culture in agenda-setting, and the influence of social media in modern MMA.

🎧 What You'll Learn:

  • How Conor McGregor's persona exemplifies media framing in MMA.
  • The impact of agenda-setting in amplifying specific fights and fighters.
  • How fighters have become their own media companies in the age of social media.
  • The emergence of independent media in shaping the sport's public discourse.

    • 📚 Key Theories Discussed:

    • Narrative Theory
    • Agenda-Setting Theory
    • Two-Step Flow Theory
    • Public Sphere Theory

      • 🥋 Whether you're a casual MMA fan or a media geek, tune in to discover the intersection of combat sports and communication theories.

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      FUNK !T | Mindful Media & CommunicationBy Sascha Funk