Media Tech Brief By HackerNoon

Media Tech Brief By HackerNoon

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Media Tech Brief By HackerNoon episodes

  • How Azarus's Technology is Transforming Viewer Engagement on Stream

    This story was originally published on HackerNoon at: https://hackernoon.com/how-azaruss-technology-is-transforming-viewer-engagement-on-stream.


    Azarus, a specialist in interactive streaming overlays, has entered into a strategic partnership with Stream, a platform dedicated to advancing live.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #azarus, #stream, #interactive-streaming-overlays, #azarus-stream-partnership, #azarus-interactive-overlay, #playable-ads, #digital-content-engagement, #good-company, and more.


    This story was written by: @ishanpandey. Learn more about this writer by checking @ishanpandey's about page,
    and for more stories, please visit hackernoon.com.


    Azarus, a specialist in interactive streaming overlays, has entered into a strategic partnership with Stream, a platform dedicated to advancing live, interactive streaming experiences. This collaboration aims to enhance the engagement between digital content creators and their audiences. Stream plans to broaden these interactive applications beyond just Twitch, aiming to include a wider array of streaming platforms.

    4 min
  • Spike Aims to Give Healthcare AI a Brain Boost and Outsmart the Tech Giants

    This story was originally published on HackerNoon at: https://hackernoon.com/spike-aims-to-give-healthcare-ai-a-brain-boost-and-outsmart-the-tech-giants.


    Spike just landed $3.5 million in seed funding. Its mission? To give healthcare AI, which is set to reach $148 billion by 2029, the brainpower it needs.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #spike, #ai-in-healthcare, #ai, #artificial-intelligence, #google, #microsoft, #amazon, and more.


    This story was written by: @therealsjr. Learn more about this writer by checking @therealsjr's about page,
    and for more stories, please visit hackernoon.com.


    Spike, a Silicon Valley startup that focuses on data technology and artificial intelligence (AI), just landed $3.5 million in seed funding. Spike aims to cut development time and costs to a fraction of what they used to be and connect to the data collected by hundreds of medical, wearable, and IoT devices. Its B2B solution allows developers to add AI superpowers to their healthcare apps.

    7 min
  • Choosing Between SEO vs. PPC for Your Business (What to Use & When)

    This story was originally published on HackerNoon at: https://hackernoon.com/choosing-between-seo-vs-ppc-for-your-business-what-to-use-and-when.


    Discover the differences between SEO and PPC, and learn when to use each strategy to maximize your business's online visibility and success.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #digital-marketing, #seo-strategy, #ppc, #ppc-management-strategies, #digital-marketing-strategy, #digital-marketing-services, #what-is-ppc, #seo-vs-ppc, and more.


    This story was written by: @maulikmasrani. Learn more about this writer by checking @maulikmasrani's about page,
    and for more stories, please visit hackernoon.com.


    SEO is the art of climbing the search engine ranks without paying a dime per click. PPC is a model where advertisers bid on keywords and pay a fee each time their ad is clicked. This blog is your trusty map, helping you choose the perfect path for your business.

    7 min
  • Closing the Skills Gap: Addressing the Surge in Demand for Digital Marketing Experts

    This story was originally published on HackerNoon at: https://hackernoon.com/closing-the-skills-gap-addressing-the-surge-in-demand-for-digital-marketing-experts.


    Discover new-age digital marketing and design thinking programs shaping the future of business innovation and addressing the skills gap in the digital marketing
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #digital-marketing, #design-thinking, #digital-innovation, #ai-and-digital-marketing, #digital-marketing-education, #digital-transformation, #tech-entrepreneurship, #business-strategy, and more.


    This story was written by: @thetechpanda. Learn more about this writer by checking @thetechpanda's about page,
    and for more stories, please visit hackernoon.com.


    Businesses are rapidly evolving with digital and technological innovations. New educational programs, like those from ISB, SPJIMR, and IIT Delhi, are crucial for aspiring entrepreneurs and professionals to navigate and thrive in the expanding digital marketing landscape.

    14 min
  • Attention-grabbing PR Tactics for the Digital Age: How to Boost Organic Reach

    This story was originally published on HackerNoon at: https://hackernoon.com/attention-grabbing-pr-tactics-for-the-digital-age-how-to-boost-organic-reach.


    Public relations is commonly linked with media relations alone. But in today's noisy world, thinking outside the box can bring better results.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #digital-marketing, #public-relations, #pr-strategies, #ai-in-marketing, #creative-job-posting, #attention-grabbing-products, #publicity-stunts-for-business, #business-strategy, and more.


    This story was written by: @kseniazaykova. Learn more about this writer by checking @kseniazaykova's about page,
    and for more stories, please visit hackernoon.com.


    Unconventional PR tactics offer a refreshing approach to engage audiences in digital landscape. By embracing creativity, brands can effectively cut through the noise and leave a lasting impression on their target audience. Like WePay's bold move of dropping 600 lbs of ice at a PayPal conference made waves, showcasing the power of disruptive marketing tactics.

    6 min
  • How to Achieve Team Alignment for Successful Product-Led Content Marketing

    This story was originally published on HackerNoon at: https://hackernoon.com/how-to-achieve-team-alignment-for-successful-product-led-content-marketing.


    Product-led content marketing involves creating and distributing content that directly showcases the value and capabilities of a product.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #content-marketing, #product-led-content, #saas-marketing, #team-collaboration, #team-alignment, #team-practical-strategies, #what-is-bofu-in-management, #jtbd-content-explained, and more.


    This story was written by: @adanna. Learn more about this writer by checking @adanna's about page,
    and for more stories, please visit hackernoon.com.


    Product-led content marketing involves creating and distributing content that directly showcases the value and capabilities of a product. To achieve this kind of marketing approach, your content teams must collaborate with other teams.

    10 min
  • Concluding Our Characterizing Biases in Cable News Study

    This story was originally published on HackerNoon at: https://hackernoon.com/concluding-our-characterizing-biases-in-cable-news-study.


    The primary objective of this paper was to develop a model capable of characterizing the biases of cable news programs given a large volume of text data
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #media, #media-bias-analysis, #media-bias-in-the-usa, #cable-news-bias, #media-study, #bias-in-the-news, #us-cable-news-bias, #is-the-news-biased, and more.


    This story was written by: @mediabias. Learn more about this writer by checking @mediabias's about page,
    and for more stories, please visit hackernoon.com.


    The primary objective of this paper was to develop a model capable of characterizing the biases of cable news programs given a large volume of text data in the form of transcripts. Our focus was on analyzing gatekeeping bias, which pertains to the topics discussed on cable news programs, and writing style bias, which refers to the language used to discuss these topics.

    15 min
  • From Nuisance to News Sense: Pilot Study

    This story was originally published on HackerNoon at: https://hackernoon.com/from-nuisance-to-news-sense-pilot-study.


    NEWSSENSE is a novel sensemaking tool and reading interface designed to collect and integrate information from multiple news articles on a central topic.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #newssense, #sensemaking-tool, #news-sensemaking-tool, #news-reading-interface, #newssense-tutorial, #newssense-pilot-study, #open-source-sentiment-analysis, #open-source-software, and more.


    This story was written by: @mediabias. Learn more about this writer by checking @mediabias's about page,
    and for more stories, please visit hackernoon.com.


    NEWSSENSE is a novel sensemaking tool and reading interface designed to collect and integrate information from multiple news articles on a central topic.

    4 min
  • From Nuisance to News Sense: System Overview

    This story was originally published on HackerNoon at: https://hackernoon.com/from-nuisance-to-news-sense-system-overview.


    NEWSSENSE is a novel sensemaking tool and reading interface designed to collect and integrate information from multiple news articles on a central topic.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #newssense, #sensemaking-tool, #news-sensemaking-tool, #news-reading-interface, #newssense-tutorial, #newssense-pilot-study, #open-source-sentiment-analysis, #open-source-software, and more.


    This story was written by: @mediabias. Learn more about this writer by checking @mediabias's about page,
    and for more stories, please visit hackernoon.com.


    NEWSSENSE is a novel sensemaking tool and reading interface designed to collect and integrate information from multiple news articles on a central topic.

    7 min
  • Developing a Natural Language Understanding Model to Characterize Cable News Bias

    This story was originally published on HackerNoon at: https://hackernoon.com/developing-a-natural-language-understanding-model-to-characterize-cable-news-bias.


    The increasing trend of political polarization in the U.S. is reflected in media consumption patterns that indicate partisan polarization.
    Check more stories related to media at: https://hackernoon.com/c/media.
    You can also check exclusive content about #media, #media-bias-analysis, #media-bias-in-the-usa, #cable-news-bias, #stance-analysis, #natural-language-processing, #political-polarization, #bias-in-the-news, and more.


    This story was written by: @mediabias. Learn more about this writer by checking @mediabias's about page,
    and for more stories, please visit hackernoon.com.


    The increasing trend of political polarization in the U.S. is reflected in media consumption patterns that indicate partisan polarization. We develop an unsupervised machine learning method to characterize the bias of cable news programs without any human input. This method relies on the analysis of what topics are mentioned through Named Entity Recognition and how those topics are discussed through Stance Analysis.

    5 min

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